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WWTV
WWTV (channel 9) and WWUP-TV (channel 10) are television stations licensed respectively to Cadillac and Sault Ste. Marie, Michigan, United States, serving as the CBS affiliates for the northern Lower and eastern Upper peninsulas of Michigan. They are owned by locally based 910 Media Group, which provides certain services to Cadillac-licensed dual Fox/CW+ affiliate WFQX-TV, channel 32 (and its Vanderbilt-licensed full-time satellite, WFUP, channel 45) under a shared services agreement (SSA) with Cadillac Telecasting. The stations share studios on Broadcast Way (near US 131) in Cadillac; WWTV's transmitter is located on 130th Avenue northeast of Tustin, while WWUP's tower is near Goetzville, Michigan.
WWUP operates as a full-time satellite of WWTV; aside from the transmitter, it does not maintain any physical presence in Sault Ste. Marie, Michigan. Together, the two stations are known on-air as 9&10 and serve the largest television market east of the Mississippi River: 23 counties in the northern Lower Peninsula and three counties in the eastern Upper Peninsula. In addition, WWUP's signal can be received by viewers in Northern Ontario including Sault Ste. Marie's Canadian sister city.
Sparton Corporation, a Jackson-based radio manufacturer, won the license for channel 13 in June 1953 was assigned the call letters WWTV. In November 1953, Sparton sent advertising agents and "queens" to New York to drum up advertising by tell the "Northern Michigan Story" with programming expected to start on December 15. Delays pushed back the on-air date to January 1954, though it began airing regular test patterns on December 13, 1953.
WWTV began broadcasting on New Year's Day in 1954. It was Michigan's first television station north of Lansing, predating Traverse City's WPBN-TV (channel 7) by several months. WWTV has been a CBS affiliate from its first day, but initially carried secondary affiliations with ABC and DuMont (the latter shut down in 1956). When WPBN signed on, WWTV shared ABC programming with that station until 1971, when WGTU (channel 29) signed on and became the area's ABC affiliate. WWTV aired some of ABC's soap operas and game shows while WPBN aired ABC's sports programming on the weekends.
In 1958, broadcast pioneer John Fetzer purchased WWTV. Fetzer also owned the Detroit Tigers, and the purchase brought Tigers games to Northern Michigan for the first time. In 1961, a fire at the station's transmitter spread to the studio and destroyed the building. The building was quickly rebuilt, complete with new equipment. In 1962, WWTV swapped channel locations with WZZM in Grand Rapids and moved to its current location on channel 9. The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula. On June 15 of that year, Fetzer signed on WWUP in Sault Ste. Marie as a full-time satellite of WWTV. From 1962 to around 1998, the stations branded collectively as "TV 9&10"; since 1998, they have been known as "9&10 News".
In 1967, WWTV/WWUP broadcast in color for the first time (as CBS was the last network to convert to all-color broadcasting).[citation needed] In 1978, Fetzer sold WWTV/WWUP to Buffalo Bills owner Ralph Wilson. In 1988, the stations were sold to Heritage Broadcast Group, headed by Detroiter Mario Iacobelli. WWTV/WWUP has long been one of the most technologically advanced small-market television stations in the country.[citation needed]
On May 10, 2007, it was announced that the area's Fox affiliate, WFQX-TV, was being sold by Rockfleet Broadcasting to Cadillac Telecasting. The Federal Communications Commission (FCC) gave regulatory approval in late October of that year. After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with WWTV and WWUP.
On June 12, 2009, WWTV and WWUP turned off their analog signals and moved their digital signals to the previous analog channels. On September 29, 2010, the FCC granted WWTV a construction permit for a digital fill-in translator on their pre-transition channel 40. This translator will primarily serve the Traverse City area. This repeater began operation on December 1, 2011.
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WWTV
WWTV (channel 9) and WWUP-TV (channel 10) are television stations licensed respectively to Cadillac and Sault Ste. Marie, Michigan, United States, serving as the CBS affiliates for the northern Lower and eastern Upper peninsulas of Michigan. They are owned by locally based 910 Media Group, which provides certain services to Cadillac-licensed dual Fox/CW+ affiliate WFQX-TV, channel 32 (and its Vanderbilt-licensed full-time satellite, WFUP, channel 45) under a shared services agreement (SSA) with Cadillac Telecasting. The stations share studios on Broadcast Way (near US 131) in Cadillac; WWTV's transmitter is located on 130th Avenue northeast of Tustin, while WWUP's tower is near Goetzville, Michigan.
WWUP operates as a full-time satellite of WWTV; aside from the transmitter, it does not maintain any physical presence in Sault Ste. Marie, Michigan. Together, the two stations are known on-air as 9&10 and serve the largest television market east of the Mississippi River: 23 counties in the northern Lower Peninsula and three counties in the eastern Upper Peninsula. In addition, WWUP's signal can be received by viewers in Northern Ontario including Sault Ste. Marie's Canadian sister city.
Sparton Corporation, a Jackson-based radio manufacturer, won the license for channel 13 in June 1953 was assigned the call letters WWTV. In November 1953, Sparton sent advertising agents and "queens" to New York to drum up advertising by tell the "Northern Michigan Story" with programming expected to start on December 15. Delays pushed back the on-air date to January 1954, though it began airing regular test patterns on December 13, 1953.
WWTV began broadcasting on New Year's Day in 1954. It was Michigan's first television station north of Lansing, predating Traverse City's WPBN-TV (channel 7) by several months. WWTV has been a CBS affiliate from its first day, but initially carried secondary affiliations with ABC and DuMont (the latter shut down in 1956). When WPBN signed on, WWTV shared ABC programming with that station until 1971, when WGTU (channel 29) signed on and became the area's ABC affiliate. WWTV aired some of ABC's soap operas and game shows while WPBN aired ABC's sports programming on the weekends.
In 1958, broadcast pioneer John Fetzer purchased WWTV. Fetzer also owned the Detroit Tigers, and the purchase brought Tigers games to Northern Michigan for the first time. In 1961, a fire at the station's transmitter spread to the studio and destroyed the building. The building was quickly rebuilt, complete with new equipment. In 1962, WWTV swapped channel locations with WZZM in Grand Rapids and moved to its current location on channel 9. The move to channel 9 allowed WWTV to boost its broadcasting power to cover the entire northern half of the Lower Peninsula. On June 15 of that year, Fetzer signed on WWUP in Sault Ste. Marie as a full-time satellite of WWTV. From 1962 to around 1998, the stations branded collectively as "TV 9&10"; since 1998, they have been known as "9&10 News".
In 1967, WWTV/WWUP broadcast in color for the first time (as CBS was the last network to convert to all-color broadcasting).[citation needed] In 1978, Fetzer sold WWTV/WWUP to Buffalo Bills owner Ralph Wilson. In 1988, the stations were sold to Heritage Broadcast Group, headed by Detroiter Mario Iacobelli. WWTV/WWUP has long been one of the most technologically advanced small-market television stations in the country.[citation needed]
On May 10, 2007, it was announced that the area's Fox affiliate, WFQX-TV, was being sold by Rockfleet Broadcasting to Cadillac Telecasting. The Federal Communications Commission (FCC) gave regulatory approval in late October of that year. After the closing of the sale, Cadillac Telecasting entered into a shared services agreement (SSA) with WWTV and WWUP.
On June 12, 2009, WWTV and WWUP turned off their analog signals and moved their digital signals to the previous analog channels. On September 29, 2010, the FCC granted WWTV a construction permit for a digital fill-in translator on their pre-transition channel 40. This translator will primarily serve the Traverse City area. This repeater began operation on December 1, 2011.