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WXQW

WXQW (660 AM) is a sports radio station licensed to Fairhope, Alabama, and serving the Mobile metropolitan area. The station is owned by Cumulus Media with studios and offices on Dauphin Street in Midtown Mobile. WXQW simulcasts many of the Alabama-centered sports shows from sister station WJOX-FM in Birmingham. Nights and weekends, it carries ESPN Radio programming.

By day, WXQW broadcasts at 10,000 watts non-directional, covering parts of Alabama, Mississippi and the Florida Panhandle. But at night, it reduces power to 19 watts to avoid interfering with other stations on 660 kHz, a clear-channel frequency. WXQW's transmitter is on Pollard Road at Newman Road in Daphne, Alabama.

The station began as a country & western outlet in 1964, later broadcasting contemporary Christian music, children's radio, urban contemporary gospel, all-news radio from CNN Headline News, blues music, and syndicated talk formats in its years on the air.

In the early 1960s, Springhill Broadcasting, Inc., applied to the Federal Communications Commission (FCC) for a new AM radio station in Mobile which would be powered at 50,000 watts. It would broadcast on 1550 kHz as a daytime-only station, required to go off the air at sunset. The FCC granted the company a construction permit to build this new station and assigned call sign WMOE while construction was under way. Springhill Broadcasting was initially led by Marvin Burton as president and Samuel R. David as both vice president and general manager.

Assigned the new call letters WMOO, the station began licensed broadcast operations in 1964 with a country & western music format. By 1969, Samuel R. David took over as president of license holder Springhill Broadcasting. Under his leadership, Springhill Broadcasting reached a deal to sell WMOO to Trio Broadcasters, Inc. (George Beasley, president) which was consummated on December 17, 1969. The new owners flipped the format from country to southern gospel music with some Christian talk and teaching programs. This format was maintained through the 1970s and into the 1980s.

In March 1981, Trio Broadcasters, Inc., applied to the FCC to make extensive changes to the broadcast license for WMOO. The company applied to change the community of license from Mobile to Fairhope, to convert from daytimer status to a 24-hour operation with reduced daytime power plus nighttime service at 1,000 watts, to change broadcast frequency from 1550 kHz to 660 kHz, and to move the reconfigured antenna system to a new location just outside Daphne, Alabama.

The FCC accepted the filing on May 15, 1981, and finally granted a construction permit for these changes on September 26, 1984. This permit was scheduled to expire one year later, on September 2, 1985. After a long series of modifications and extensions, the station completed construction and applied for a license to cover these changes in August 1988. The FCC granted this request and the station began licensed operation on the new frequency from the new location with new operating hours and power levels on November 10, 1988. As part of these changes, the station requested a new call sign from the FCC. It became WLIT on January 24, 1988. That change proved short-lived as the station switched its call sign to WBLX on July 4, 1988.

The new WBLX was sold shortly after it was completed. Trio Broadcasters, Inc., reached a deal to sell the station to Central Life Broadcasting of Alabama, Inc., in September 1988. The FCC approved the sale on November 2, 1988, and the transaction was formally consummated on May 11, 1989.

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