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WYTS
WYTS (1230 AM) is a commercial black-oriented news radio station licensed to Columbus, Ohio. Owned by iHeartMedia, the station serves the Columbus metro area. Besides a standard analog transmission, the station is available online via iHeartRadio. The WYTS studios are located along in Downtown Columbus, while the station transmitter resides southwest of the city's downtown area.
WYTS is the sixth-oldest continuously running radio station in the state of Ohio, and is best known for its Top 40 format in the 1960s and 1970s under the heritage WCOL calls. In the time period between 1998 and today, the station has undergone five different format changes with as many different call signs.
WYTS was first licensed, as WMAN, to the Broad Street Baptist Church in downtown Columbus on October 5, 1922. The original call letters were randomly assigned from a sequential roster of available call signs. Studios and transmitter were located within the church, and its initial schedule was only a few hours of church services each Sunday. Church member W. E. Heskett became the license holder of WMAN in conjunction with the church in December 1924, and had purchased the station outright by 1927. Hours of operation expanded gradually beyond Sunday services, and WMAN's studios were relocated to the Seneca Hotel.
Heskett leased airtime on WMAN to the Columbus Broadcasting Corporation in late 1929, with a buyout following months later. In order to distance the station from its original religious image, its call sign was changed to WSEN on September 9, 1930, reflecting the Seneca Hotel. By 1932, the station operated on a daily basis from 8:00 a.m. until midnight.
The station became WCOL on September 11, 1934, upon its sale to The Columbus Dispatch Publishing Company, headed by Edgar and Robert F. Wolfe, whose family also owned WBNS (AM) and WBNS-FM Radio. WCOL and WBNS shared studios and offices, with WCOL eventually affiliating with both the NBC Red and Blue networks by 1937 (retaining the Blue affiliation in 1943). In 1941, implementation of the North American Regional Broadcasting Agreement moved WCOL to 1230 kHz, where it has remained ever since.
The August 1941 adoption of the Federal Communications Commission's "duopoly" rule restricted licensees from operating more than one radio station in a given market. WCOL was spun off by the Wolfe family to a partnership headed by several members of The Pixleys Incorporated, headed by family members Lloyd Pixley, Martha Pixley and Grace Pixley. Lloyd was the son of former WBAV operator Milton Pixley (today known as WTVN), and became president of WCOL with the sale. The station soon received both a new transmitter, and an FM sister station at 92.3 MHz, which also took the WCOL calls.
The Pixleys sold WCOL AM and FM to Air Trails, Inc. in January 1952. Air Trails, and its successor Great Trails Broadcasting would be the primary owners of WCOL for over 52 years. Operating power for the station was increased to 1,000 watts during the daytime by July 1960, along with broadcasting 24-hours a day. By then an independent station, it changed its format to Top-40 that July 1, dubbing itself "The New WCOL".
WCOL was best known to Columbus area residents throughout the 1960s during this era, and was the primary Top-40 format station in the Columbus market when its jingle "twelve thirty the new W-C-O-L" was part of the local audio landscape. It held this distinction from 1960 to the early 1970s, until the rise in popularity of FM broadcasting and competition from WNCI.
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WYTS
WYTS (1230 AM) is a commercial black-oriented news radio station licensed to Columbus, Ohio. Owned by iHeartMedia, the station serves the Columbus metro area. Besides a standard analog transmission, the station is available online via iHeartRadio. The WYTS studios are located along in Downtown Columbus, while the station transmitter resides southwest of the city's downtown area.
WYTS is the sixth-oldest continuously running radio station in the state of Ohio, and is best known for its Top 40 format in the 1960s and 1970s under the heritage WCOL calls. In the time period between 1998 and today, the station has undergone five different format changes with as many different call signs.
WYTS was first licensed, as WMAN, to the Broad Street Baptist Church in downtown Columbus on October 5, 1922. The original call letters were randomly assigned from a sequential roster of available call signs. Studios and transmitter were located within the church, and its initial schedule was only a few hours of church services each Sunday. Church member W. E. Heskett became the license holder of WMAN in conjunction with the church in December 1924, and had purchased the station outright by 1927. Hours of operation expanded gradually beyond Sunday services, and WMAN's studios were relocated to the Seneca Hotel.
Heskett leased airtime on WMAN to the Columbus Broadcasting Corporation in late 1929, with a buyout following months later. In order to distance the station from its original religious image, its call sign was changed to WSEN on September 9, 1930, reflecting the Seneca Hotel. By 1932, the station operated on a daily basis from 8:00 a.m. until midnight.
The station became WCOL on September 11, 1934, upon its sale to The Columbus Dispatch Publishing Company, headed by Edgar and Robert F. Wolfe, whose family also owned WBNS (AM) and WBNS-FM Radio. WCOL and WBNS shared studios and offices, with WCOL eventually affiliating with both the NBC Red and Blue networks by 1937 (retaining the Blue affiliation in 1943). In 1941, implementation of the North American Regional Broadcasting Agreement moved WCOL to 1230 kHz, where it has remained ever since.
The August 1941 adoption of the Federal Communications Commission's "duopoly" rule restricted licensees from operating more than one radio station in a given market. WCOL was spun off by the Wolfe family to a partnership headed by several members of The Pixleys Incorporated, headed by family members Lloyd Pixley, Martha Pixley and Grace Pixley. Lloyd was the son of former WBAV operator Milton Pixley (today known as WTVN), and became president of WCOL with the sale. The station soon received both a new transmitter, and an FM sister station at 92.3 MHz, which also took the WCOL calls.
The Pixleys sold WCOL AM and FM to Air Trails, Inc. in January 1952. Air Trails, and its successor Great Trails Broadcasting would be the primary owners of WCOL for over 52 years. Operating power for the station was increased to 1,000 watts during the daytime by July 1960, along with broadcasting 24-hours a day. By then an independent station, it changed its format to Top-40 that July 1, dubbing itself "The New WCOL".
WCOL was best known to Columbus area residents throughout the 1960s during this era, and was the primary Top-40 format station in the Columbus market when its jingle "twelve thirty the new W-C-O-L" was part of the local audio landscape. It held this distinction from 1960 to the early 1970s, until the rise in popularity of FM broadcasting and competition from WNCI.