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Disney Television Animation
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Disney Television Animation
Disney Television Animation (DTVA; also shortened to Disney TVA), formerly known as Walt Disney Pictures Television Animation Group and Walt Disney Television Animation, is an American animation studio that serves as the television animation production arm of Disney Branded Television, a division of Disney Entertainment Television, which is a division of Disney Entertainment, which is one of the three main divisions of The Walt Disney Company. The studio was originally established in 1984, by Gary Krisel during the reorganization and subsequent re-incorporation of Disney following the arrival of then CEO Michael Eisner that year.
The division is responsible for developing and producing animated television series, films, specials and short films for broadcast on the Disney branded networks; Disney Channel, Disney XD and Disney Jr., as well as Disney+.
The Walt Disney Company first ventured into the television industry as early as 1950, beginning with the one-hour Christmas special, One Hour in Wonderland. This was followed by the 1951 Christmas special, The Walt Disney Christmas Show, the long-running (1954–2008) anthology series, The Wonderful World of Disney (which was Disney's first regular series as a whole), the children's variety show The Mickey Mouse Club, and the adventure series, Zorro (1957–1959).
However, one element was missing from Disney's expansion into television: an original animated television series. Until the early 1980s, the studio had never produced its own original animated shows in-house, because Walt Disney felt it was economically impossible. Nearly all pre-1985 TV animation was wrap-around segments made to bridge the gaps on existing theatrical material on The Wonderful World of Disney. Osamu Tezuka met Walt at the 1964 World's Fair, at which time Disney said he hoped to "make something just like" Tezuka's Astro Boy someday, but nothing came of it.
The hiring of a new CEO for The Walt Disney Company in 1984, Michael Eisner, led him to push to expand Disney into new areas thus the establishment of a television animation division that year, whose output would be shopped to all markets: networks, Disney Channel and syndication. Eisner held a meeting at his home in which he brought up the concept of doing a series on the Gummi bear as his kids like the candy. Originally, the staff was told that they could not use the principal Disney cartoon characters in the new shows.
The Walt Disney Television Animation department was formed in November 1984 with Gary Krisel as president and Michael Webster as senior vice president. This was considered a risky move because animated TV series was generally considered low-budget investments for most of the history of TV cartoons up through the 1980s. Many critics say that Disney's own animation studio had lost most of its luster during the period from Walt Disney's passing in the 1960s through the 1980s. However, the studio took several risks that paid off handsomely. The studio successfully gambled on the idea that a substantially larger investment into quality animation could be made back through both network television and over-the-air in syndication, as well as cable. The final result is a string of higher budgeted animated television productions which proved to be profitable ventures and raised the standard for the TV medium.
The first productions to make it to air from the studio arrived in 1985, with Eisner's concept fleshed out into Adventures of the Gummi Bears, joined by an original concept The Wuzzles, both which are based upon talking animal-based conceptions. The third series in a similar vein, Fluppy Dogs, was produced as a single 45min-long TV movie pilot that aired on ABC on Thanksgiving 1986 and was loosely based a series of children's books and line of toys about a race of anthropomorphic pastel-colored dimension-hopping alien called "fluppy dogs." Dismal viewership ensured the project never made it to series.
In 1987, Disney finally unveiled the newest series yet in its cycle, and the first in their successful long-time line of syndicated animated shows, DuckTales. Though still forbidden from using the star characters, minor characters such as Scrooge McDuck and Huey, Dewey and Louie were allowed, and Disney did concede to allow for a brief appearance by Donald Duck to establish the series, allowing them to adapt the Duck universe adventure serials by Carl Barks into animation. The show was successful enough to spawn a feature film, DuckTales the Movie: Treasure of the Lost Lamp, and two spin-off series: Darkwing Duck and Quack Pack. 1990 release Treasure of the Lost Lamp was the first movie from TV Animation Disney MovieToon unit. Disney Television Animation hired a director of specials, Sharon Morrill, in 1993.
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Disney Television Animation
Disney Television Animation (DTVA; also shortened to Disney TVA), formerly known as Walt Disney Pictures Television Animation Group and Walt Disney Television Animation, is an American animation studio that serves as the television animation production arm of Disney Branded Television, a division of Disney Entertainment Television, which is a division of Disney Entertainment, which is one of the three main divisions of The Walt Disney Company. The studio was originally established in 1984, by Gary Krisel during the reorganization and subsequent re-incorporation of Disney following the arrival of then CEO Michael Eisner that year.
The division is responsible for developing and producing animated television series, films, specials and short films for broadcast on the Disney branded networks; Disney Channel, Disney XD and Disney Jr., as well as Disney+.
The Walt Disney Company first ventured into the television industry as early as 1950, beginning with the one-hour Christmas special, One Hour in Wonderland. This was followed by the 1951 Christmas special, The Walt Disney Christmas Show, the long-running (1954–2008) anthology series, The Wonderful World of Disney (which was Disney's first regular series as a whole), the children's variety show The Mickey Mouse Club, and the adventure series, Zorro (1957–1959).
However, one element was missing from Disney's expansion into television: an original animated television series. Until the early 1980s, the studio had never produced its own original animated shows in-house, because Walt Disney felt it was economically impossible. Nearly all pre-1985 TV animation was wrap-around segments made to bridge the gaps on existing theatrical material on The Wonderful World of Disney. Osamu Tezuka met Walt at the 1964 World's Fair, at which time Disney said he hoped to "make something just like" Tezuka's Astro Boy someday, but nothing came of it.
The hiring of a new CEO for The Walt Disney Company in 1984, Michael Eisner, led him to push to expand Disney into new areas thus the establishment of a television animation division that year, whose output would be shopped to all markets: networks, Disney Channel and syndication. Eisner held a meeting at his home in which he brought up the concept of doing a series on the Gummi bear as his kids like the candy. Originally, the staff was told that they could not use the principal Disney cartoon characters in the new shows.
The Walt Disney Television Animation department was formed in November 1984 with Gary Krisel as president and Michael Webster as senior vice president. This was considered a risky move because animated TV series was generally considered low-budget investments for most of the history of TV cartoons up through the 1980s. Many critics say that Disney's own animation studio had lost most of its luster during the period from Walt Disney's passing in the 1960s through the 1980s. However, the studio took several risks that paid off handsomely. The studio successfully gambled on the idea that a substantially larger investment into quality animation could be made back through both network television and over-the-air in syndication, as well as cable. The final result is a string of higher budgeted animated television productions which proved to be profitable ventures and raised the standard for the TV medium.
The first productions to make it to air from the studio arrived in 1985, with Eisner's concept fleshed out into Adventures of the Gummi Bears, joined by an original concept The Wuzzles, both which are based upon talking animal-based conceptions. The third series in a similar vein, Fluppy Dogs, was produced as a single 45min-long TV movie pilot that aired on ABC on Thanksgiving 1986 and was loosely based a series of children's books and line of toys about a race of anthropomorphic pastel-colored dimension-hopping alien called "fluppy dogs." Dismal viewership ensured the project never made it to series.
In 1987, Disney finally unveiled the newest series yet in its cycle, and the first in their successful long-time line of syndicated animated shows, DuckTales. Though still forbidden from using the star characters, minor characters such as Scrooge McDuck and Huey, Dewey and Louie were allowed, and Disney did concede to allow for a brief appearance by Donald Duck to establish the series, allowing them to adapt the Duck universe adventure serials by Carl Barks into animation. The show was successful enough to spawn a feature film, DuckTales the Movie: Treasure of the Lost Lamp, and two spin-off series: Darkwing Duck and Quack Pack. 1990 release Treasure of the Lost Lamp was the first movie from TV Animation Disney MovieToon unit. Disney Television Animation hired a director of specials, Sharon Morrill, in 1993.
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