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Webtrends
Webtrends is a private company headquartered in Portland, Oregon, United States, that provides digital analytics, optimization, and software solutions related to digital marketing and e-commerce.
W. Glen Boyd and Eli Shapira founded the company in 1993 as "E.G. Software".
NetIQ acquired the company in 2001. In 2002, NetIQ released version 5.0 of Webtrends Reporting Center and in 2005, NetIQ sold Webtrends to the private equity fund Francisco Partners.
On October 31, 2007, three corporate vice presidents and the CEO were asked to resign from the company. Initial speculation suggested the company might be sold to its largest competitor, but later reports indicated that the change signaled a long-term strategic shift.
In February 2014, the company hired Joe Davis as its new CEO. In May 2014, the company moved its headquarters from the Pacific First Center to the U.S. Bancorp Tower in Downtown Portland.
In 2009, Webtrends launched a transit ad campaign that posed the question of implementing a cyclist road tax. The campaign aimed to demonstrate the company's ability to use web analytics to track online commentary about the issue.
Webtrends acquired ClickShift, an automated optimization product in online advertising, in December 2006. ClickShift's technology was integrated into Webtrends' Marketing Lab suite, which includes its analytics and marketing warehouse products, and rebranded as Webtrends Dynamic Search. In August 2008, the product was relaunched as Webtrends Ad Director.
Webtrends acquired Seattle-based Widemile, a provider of multivariate testing and targeting, on July 30, 2009. The product was rebranded and relaunched as Webtrends Optimize the day the acquisition was made public.
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Webtrends
Webtrends is a private company headquartered in Portland, Oregon, United States, that provides digital analytics, optimization, and software solutions related to digital marketing and e-commerce.
W. Glen Boyd and Eli Shapira founded the company in 1993 as "E.G. Software".
NetIQ acquired the company in 2001. In 2002, NetIQ released version 5.0 of Webtrends Reporting Center and in 2005, NetIQ sold Webtrends to the private equity fund Francisco Partners.
On October 31, 2007, three corporate vice presidents and the CEO were asked to resign from the company. Initial speculation suggested the company might be sold to its largest competitor, but later reports indicated that the change signaled a long-term strategic shift.
In February 2014, the company hired Joe Davis as its new CEO. In May 2014, the company moved its headquarters from the Pacific First Center to the U.S. Bancorp Tower in Downtown Portland.
In 2009, Webtrends launched a transit ad campaign that posed the question of implementing a cyclist road tax. The campaign aimed to demonstrate the company's ability to use web analytics to track online commentary about the issue.
Webtrends acquired ClickShift, an automated optimization product in online advertising, in December 2006. ClickShift's technology was integrated into Webtrends' Marketing Lab suite, which includes its analytics and marketing warehouse products, and rebranded as Webtrends Dynamic Search. In August 2008, the product was relaunched as Webtrends Ad Director.
Webtrends acquired Seattle-based Widemile, a provider of multivariate testing and targeting, on July 30, 2009. The product was rebranded and relaunched as Webtrends Optimize the day the acquisition was made public.