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Weedmaps

WeedMaps is a tech company serving the cannabis industry, founded in 2008 by Justin Hartfield and Keith Hoerling.

Headquartered in Irvine, California, Weedmaps has more than 400 employees, and has offices in Denver, Tucson, New York, Barcelona and Toronto. In March 2019, Chris Beals was named CEO of Weedmaps, replacing Doug Francis who took responsibilities as Chairman of the company. As of October 2019, the company announced they would lay off approximately 25 percent of its workforce, due to the slow introduction of recreational markets in California and Massachusetts.

A 2009 New York Daily News article said of Weedmaps, "There's a new stoner's paradise on the Web" that is a website "where medical marijuana patients can connect with other patients in their area, to freely discuss and review local cannabis co-operatives and dispensaries." In November 2010 WeedMaps was acquired by General Cannabis Incorporated for an undisclosed amount. As part of acquisition, founder Justin Hartfield became WeedMaps' Chief Web Officer.

Although the company does not disclose revenue figures, some media outlets have reported historical sales estimates for the company. For example, a 2010 TechCrunch article reported that Weedmaps grew monthly revenue of $20,000 in 2009 to $400,000 per month in 2010, with approximately 50,000 registered users at the time.

In November 2011 Weedmaps acquired Marijuana.com for $4.2 million. The acquisition included the Marijuana.com domain name as well as all of the site's content.

In February 2013 General Cannabis sold all cannabis-related businesses, including WeedMaps, back to the original founders.

In June 2013, Hartfield and business partner and COO Doug Francis formally announced the formation of Ghost Group and its offspring, the Emerald Ocean Capital firm, the first marijuana Venture Capital firm to connect and invest through "Emerging Companies in Legal Cannabis and Medical Marijuana Sectors."

Also in June 2013, Business Insider dubbed Hartfield "The First Venture Capitalist of The Pot Industry."

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