What? Records

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What? Records was a short-lived record label started by Word Records and A&M Records, intended to focus on creative and unusual rock and roll records with spiritual messages.

Key Information

What? Records
Parent company	Word Records
Founded	1986
Status	Defunct
Distributor	A&M Records
Genre	Christian rock
Country of origin	US
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In the short time that the label existed, it released albums by Mark Heard (under the name of iDEoLA), Tonio K. (two albums, the second of which was produced by T-Bone Burnett), and Chagall Guevara's Dave Perkins.

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