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White Lion Records

White Lion Records is a reggaeton, Latin Music, Latín reggae and urbano record label established by Elías de León with the release of the album No Mercy by Daddy Yankee in 1995. The label would temporarily change its name to 'Boricua Guerrero' from 1996-2001 until reestablishing as White Lion Records with the releases of Maicol y Manuel's "Como En Los Tiempos De Antes" and the compilation "Planet Reggae" in 2002. As an independent label in 2003, it was selling over 100,000 copies of Tego Calderon's most recent album at the time; it soon after signed a distribution deal with Sony BMG.

White Lion is an issuer of Puerto Rican hip hop, reggaeton, Latin reggae & urbano. The company and its founder Elias de León were first to discover and release material from future reggaeton stars such as Daddy Yankee, Calle 13, Eddie Dee, Mexicano 777 and Tego Calderon. They have released albums like "Calle 13" and "Los De Atras Vienen Conmigo" by Calle 13, "El Abayarde" by Tego Calderon and "El Principe" by Cosculluela. The label is also affiliated with subsidiary imprints "Black Lion", "Nueva Kamada Corp" , "Young Lion" and 'Full Metal Enterprise'.

In 2020, Elias intervened in the controversy between Cosculluela and Residente, both members of White Lion, preventing them from releasing diss tracks against each other.

Elías de León has been at the forefront of the Latino urban movement since its first launch in 1997. His musical taste and vision have been an intrinsic part of the birth of the Latino urban scene.

His first foray was with the launch of a "various artists" in the 90's where new artists like "Playero" and Daddy Yankee emerged.

In the mid-'90s, De León began his career as an executive producer for his signature “White Lion” and produced Daddy Yankee's debut album, “No Mercy” (1995). A year later, he released the album "White Lion-Rap Reggae All Stars", which gave way to a handful of new talents such as Maicol and Manuel, Don Chezina, Rey Pirín and the Mansion Crew-formed by Alberto Style and Nico Canada.

With the release of "Boricua Guerrero: First Combat", he created the first musical project that featured the sound of reggaeton and was the first to combine Anglo and Puerto Rican talent. Among the US rappers featured on the album were Busta Rhymes, Nas, Lost Boys, Q-Tip, Fat Joe and Big Pun. For Puerto Rico, the singers who participated were Daddy Yankee, Eddie Dee, Héctor “El Father”, Tito “El Bambino”, Don Chezina, Rey Pirín, Yaviah, Maicol & Manuel and Alberto Stylee.

Elias de León as Executive Producer of his label "White Lion Records" has released albums that many would reject, that vision has catapulted the immense success of artists such as: Calle 13 who to date has won 24 Grammy's. Tego Calderón considered by many to be the Latin Bob Marley and undoubtedly the most respected hip hop MC in Spanish. Julio Voltio, Jowell & Randy, Cosculluela, Los Leones, Nico Canada, J King & Maximan, John Eric, Zion & Lennox are some of the talents that he discovers and launches through his company.

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