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Wild Oats Markets
Wild Oats Marketplace (registered as Wild Oats Marketing, LLC) is a producer of natural and organic food distributed through partnerships in the United States.
Founded in 1987 in Boulder, Colorado, it was originally a chain of natural foods stores operating throughout the Western and Southwestern United States. In 2007, it was purchased by Whole Foods Market, Inc, but an FTC objection resulted in a reversal of the purchase. In 2010, the company was bought by Luberski Inc. (d.b.a. as Hidden Villa Ranch), a West Coast–based food distributor, who then sold it to The Yucaipa Companies in 2012.
Wild Oats currently produces and distributes various food products, including cereal, beverages, condiments, frozen and fresh items through partnerships with Walmart stores nationally and formerly through Fresh & Easy stores in California, Nevada and Arizona (Fresh & Easy shut down in 2015). The company is headquartered in Addison, Texas.
Wild Oats Markets acquired their local competitor, the 11-store Boulder-based Alfalfa's Markets chain, in July 1996. Three Capers Community Market natural foods stores, located in British Columbia, were part of the Alfalfa's acquisition and have maintained the Capers name. In 1999, Wild Oats acquired several other chains, including 11 San Diego–based Henry's Marketplace stores, the Nature's Northwest chain of stores in Portland, OR, and nine San Antonio–based Sun Harvest stores. Wild Oats announced that it would close all five Henry's Farmers Market stores in Arizona in December 2006, and would instead focus on the Wild Oats banner in that market.
In 2001, Perry Odak who previously held executive positions at Ben & Jerry’s, became President and Chief Executive Officer of Wild Oats Markets. Odak resigned in October 2006 after he and the company were unable to reach an agreement for a new employment contract. Gregory Mays, Chairman of the Board, was named interim chief executive officer. Mays is a former chief financial officer of Ralphs Grocery Co.
Wild Oats Markets partnered with Pathmark Stores beginning in February 2007 when Pathmark added Wild Oats brand private-label goods to all of its 141 northeast US stores. About 150 different natural and organic products were included in the partnership, including specialty products such as imported Italian sodas, balsamic vinegar, organic fruit spreads and flatbread crackers.
After a partnership agreement by Yucaipa Cos., the relaunch of the branch occurred in April 2014 as an expansion of the organic selections at Walmart stores nationwide.
Fresh & Easy tested a new concept under the Wild Oats banner at a single store in Scottsdale, Arizona, in February 2015. The 10,000 square feet (930 m2) store opened on February 6 and “...will help us garner insights and learnings about the [Wild Oats] brand and give customers even more options to shop for healthy convenience items," said a company spokesman. He said Fresh & Easy had no plans to put the Wild Oats name on any additional stores. Fresh & Easy decided to test the new Wild Oats concept in Scottsdale, the spokesman said, “because the original Wild Oats chain had a long history of stores there and we felt consumers there would be excited to have us use it as a test market.” The test was open-ended, he added, with no specific timeframe. The store was formally called Wild Oats by Fresh & Easy. Fresh & Easy went out of business later that year.
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Wild Oats Markets
Wild Oats Marketplace (registered as Wild Oats Marketing, LLC) is a producer of natural and organic food distributed through partnerships in the United States.
Founded in 1987 in Boulder, Colorado, it was originally a chain of natural foods stores operating throughout the Western and Southwestern United States. In 2007, it was purchased by Whole Foods Market, Inc, but an FTC objection resulted in a reversal of the purchase. In 2010, the company was bought by Luberski Inc. (d.b.a. as Hidden Villa Ranch), a West Coast–based food distributor, who then sold it to The Yucaipa Companies in 2012.
Wild Oats currently produces and distributes various food products, including cereal, beverages, condiments, frozen and fresh items through partnerships with Walmart stores nationally and formerly through Fresh & Easy stores in California, Nevada and Arizona (Fresh & Easy shut down in 2015). The company is headquartered in Addison, Texas.
Wild Oats Markets acquired their local competitor, the 11-store Boulder-based Alfalfa's Markets chain, in July 1996. Three Capers Community Market natural foods stores, located in British Columbia, were part of the Alfalfa's acquisition and have maintained the Capers name. In 1999, Wild Oats acquired several other chains, including 11 San Diego–based Henry's Marketplace stores, the Nature's Northwest chain of stores in Portland, OR, and nine San Antonio–based Sun Harvest stores. Wild Oats announced that it would close all five Henry's Farmers Market stores in Arizona in December 2006, and would instead focus on the Wild Oats banner in that market.
In 2001, Perry Odak who previously held executive positions at Ben & Jerry’s, became President and Chief Executive Officer of Wild Oats Markets. Odak resigned in October 2006 after he and the company were unable to reach an agreement for a new employment contract. Gregory Mays, Chairman of the Board, was named interim chief executive officer. Mays is a former chief financial officer of Ralphs Grocery Co.
Wild Oats Markets partnered with Pathmark Stores beginning in February 2007 when Pathmark added Wild Oats brand private-label goods to all of its 141 northeast US stores. About 150 different natural and organic products were included in the partnership, including specialty products such as imported Italian sodas, balsamic vinegar, organic fruit spreads and flatbread crackers.
After a partnership agreement by Yucaipa Cos., the relaunch of the branch occurred in April 2014 as an expansion of the organic selections at Walmart stores nationwide.
Fresh & Easy tested a new concept under the Wild Oats banner at a single store in Scottsdale, Arizona, in February 2015. The 10,000 square feet (930 m2) store opened on February 6 and “...will help us garner insights and learnings about the [Wild Oats] brand and give customers even more options to shop for healthy convenience items," said a company spokesman. He said Fresh & Easy had no plans to put the Wild Oats name on any additional stores. Fresh & Easy decided to test the new Wild Oats concept in Scottsdale, the spokesman said, “because the original Wild Oats chain had a long history of stores there and we felt consumers there would be excited to have us use it as a test market.” The test was open-ended, he added, with no specific timeframe. The store was formally called Wild Oats by Fresh & Easy. Fresh & Easy went out of business later that year.