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William Morris Agency

The William Morris Agency (WMA) was a Hollywood-based talent agency. It represented some of the best-known 20th-century entertainers in film, television, and music. During its 109-year tenure it came to be regarded as the "first great talent agency in show business".

In April 2009, WMA announced it would merge with the Endeavor Talent Agency to form William Morris Endeavor. William Morris Endeavor was renamed WME-IMG in 2013, then Endeavor in October 2017.

In 1898, William Morris (born Zelman Moses), a German-Jewish immigrant to the US, posted a cross-hatch trademark above an office door in New York City – four "X's", representing a W superimposed on an M – and went into business as William Morris, Vaudeville Agent. By the time WMA formally incorporated in New York State on January 31, 1918, Morris' son William Morris Jr. and his assistant Abraham Lastfogel, who after working as Morris Jr.'s office boy and establishing his own talent/employment agency, partnered with Morris Sr.

As silent film grew into widely viewed entertainment, Morris encouraged his clients to experiment in the new medium. Stars such as Charlie Chaplin, Al Jolson, the Marx Brothers, and Mae West were all represented by the company.

By 1930, Morris had turned over leadership of the agency to his son and Lastfogel. In 1932, five years after his retirement, William Morris Sr. died from heart failure. By that time, the Agency had begun the process of relocating from Hollywood and Vine to Canon Drive in Beverly Hills.

In December 1949, the William Morris Agency acquired the Berg-Allenberg Agency (founded by Phil Berg and Bert Allenberg). The senior agent in the motion picture department during the 1950s was Mike Zimring.

By 1965, WMA's Music Department was representing several clients including the Rolling Stones, Sonny & Cher, the Beach Boys and the Byrds.[citation needed] In 1973, the Agency's newly established Nashville office provided another significant boost to the operations of William Morris, extending the Agency's reach into country music and beyond. In 1976, Nat Lefkowitz was named as co-chairman of the firm (in 1936, Lefkowitz hired his nephew, Ted Ashley, at William Morris, who would go on to found the Ashley-Famous talent agency). In 1980, Morris Stoller was named chairman.

In the early 1980s, WMA built the William Morris Plaza located at 150 El Camino Drive, directly across the street from its main building at 151 El Camino. In 1989, WMA acquired the Jim Halsey Company.

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