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Winamax
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Winamax is a French gambling company. Its product offering includes online poker and sports betting. In 1999, Winamax was originally founded as video game publisher.[1]
Key Information
Sponsorship
[edit]Until the summer of 2015, Winamax was the main shirt sponsor of AS Saint-Étienne.[2] The company became main shirt sponsor of Granada CF in 2019 and renewed the contract with the club in 2020 for another two years.[3] In 2020, Winamax signed a three-year deal as sponsor for the front of the away shirts and the back of the home shirts of RC Strasbourg Alsace.[4]
From August 2021 to January 2022 Winamax was the main shirt sponsor of FC Girondins de Bordeaux.[5] Winamax briefly sponsored the French soccer club FC Girondins de Bordeaux as the main shirt sponsor during 2021–22 Ligue 1 season. The club ceased the partnership after gambling brand made posts on Twitter that were considered to be mocking[6] the club's performance that season. [7]
In the 2022–23 season, the company was main shirt sponsor of ES Troyes AC.[8]
On 3 August 2023, Winamax signed a three-year deal as main shirt sponsor with VfB Stuttgart.[9] In July 2024, the German club announced the early termination of the contract with Winamax for the summer of 2025.[10] Before winning the 2024–25 DFB-Pokal, Stuttgart announced a last-minute sponsor swap and the premature removal of the Winamax brand from their jersey for the 2025 DFB-Pokal final, stating that this decision was necessary from a business perspective.[11] In June 2025, VfB Stuttgart took legal action against the sponsor, arguing that Winamax suspended payments in spring 2025 and still didn't pay after numerous reminders.[12]
References
[edit]- ^ "Winamax, coup de bluff". Libération (in French). 20 May 2009. Retrieved 2 August 2023.
- ^ "Winamax s'engage avec l'OM". sponsoring.fr (in French). 1 July 2015. Retrieved 2 August 2023.
- ^ "LaLiga's Granada renews Winamax short deal as appeal against gambling ad ban goes to EU". insideworldfootball.com. 19 August 2020. Retrieved 2 August 2023.
- ^ "Winamax agrees three-season sponsorship of RC Strasbourg Alsace". gamingintelligence.com. 10 August 2020. Retrieved 2 August 2023.
- ^ "Bordeaux ends Winamax sponsorship over mocking tweets". iGaming Business. 17 January 2022. Retrieved 2 August 2023.
- ^ https://igamingbusiness.com/marketing-affiliates/sponsorship/bordeaux-ends-winamax-sponsorship-over-mocking-tweets/
- ^ https://www.sportcal.com/sponsorship/winamax-out-as-major-bordeaux-sponsor-after-mocking-twitter-posts/
- ^ "Estac : Winamax s'en va aussi". lest-eclair.fr (in French). 4 June 2023. Retrieved 3 August 2023.
- ^ "VfB complete main sponsor group". VfB Stuttgart. 3 August 2023. Retrieved 3 August 2023.
- ^ "VfB Stuttgart trennt sich vorzeitig von Hauptsponsor". Süddeutsche Zeitung (in German). 28 July 2024. Retrieved 15 June 2025.
- ^ "VfB ändert Pokal-Trikot kurzfristig". Sport1 (in German). 24 May 2025. Retrieved 15 June 2025.
- ^ "VfB takes legal action against WINAMAX". VfB Stuttgart. 13 June 2025. Retrieved 15 June 2025.