Wizard Entertainment Inc., formerly known as Wizard World, was a producer of multi-genre fan conventions across North America.

The company that became Wizard Entertainment began in 1991 as Wizard Press, the publisher of the monthly magazine Wizard. That company evolved into a multi-title publishing company with diversified interests in branded products and related convention operations. By 2011, the company had discontinued its print division to focus exclusively on its convention business. By 2015, the company had expanded to producing 25 annual conventions around the U.S. In 2021, Wizard sold its convention events business to FanExpo.

Gareb Shamus founded Wizard magazine in January 1991 shortly after he graduated from college. The company was originally based in Congers, New York.

Wizard magazine was successful, and the company expanded its publishing operations with more magazines devoted to other elements of the collectible industry. Wizard purchased the Chicago Comicon in 1997 to expand from its core publishing business into trade/consumer conventions.

In early 2011, the company made some major corporate transitions. First, through an arrangement with Strato Malamas of the holding company GoEnergy, it became a publicly traded company known as Wizard World. At the same time, it abruptly canceled Wizard magazine and its other remaining publication, ToyFare, to focus on its convention business.

Shamus was pushed out as company CEO in late 2011; his position was taken in March 2012 by John Macaluso. In 2015, the company lost $4.25 million in revenue and cut back from 25 to 19 convention events in 2016. Less than a week after the announcement of the losses, Macaluso resigned as CEO and was replaced by John D. Maatta.

In 2018, Wizard World was renamed Wizard Entertainment, Inc.

In 2021, after selling its last few conventions to FanExpo, Wizard Entertainment essentially ceased to exist.