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WOLT

WOLT (103.3 FM "Indy 103.3") is a commercial radio station in Indianapolis, Indiana. It broadcasts a classic alternative radio format and is owned by iHeartMedia, Inc. WOLT carries the nationally syndicated "Woody Show" in morning drive time from co-owned KYSR Los Angeles. The studios are at 6161 Fall Creek Road on the northeast side of Indianapolis.

WOLT has an effective radiated power (ERP) of 18,000 watts. The transmitter and tower are on Township Drive near West 79th Street. WOLT is licensed to broadcast using HD Radio technology. The HD2 digital subchannel airs a business news format branded as "Business News 97.5" (which feeds FM translator W248AW at 97.5 MHz).

On May 15, 1964; 61 years ago (1964-05-15), the station signed on as WGEE-FM. It was the FM counterpart to WGEE (1590 AM, now WNTS). The two stations simulcasted a country music format. Because the AM station was a daytimer, required to go off the air at sunset, WGEE-FM continued the programming into the night. Several years later, WGEE-AM-FM switched to a Top 40 format.

WGEE-FM was sold to Mid America Radio in 1972; upon the ownership change, it became WXTZ, broadcasting a beautiful music format. (The call sign represented the word "Ecstasy.") WXTZ played quarter hour sweeps of soft, instrumental cover versions of popular adult songs, as well as Broadway and Hollywood show tunes. WXTZ was one of the top stations in Indianapolis in the 1970s and early 1980s, but by the late 1980s, the audience for easy listening music was beginning to age, while most advertisers sought younger to middle aged listeners. The station added more soft vocals and reduced the instrumentals to appeal to younger music fans.

On November 2, 1989, the station completed its transition to a soft adult contemporary format as "Magic 103.3." The call letters were changed to WMJC to represent the word "Magic."

Just prior to a purchase by Broadcast Alchemy, a company that formed part of what is now Clear Channel Communications, the station became WFXF-FM on August 17, 1990. "The Fox" played classic rock to compete with highly rated WFBQ. Following the sale, however, the two classic rock outlets became sister stations.

The station flipped to an active rock format as WRZX "Solid Rock X-103" on August 21, 1992. In late 1993, WRZX shifted to alternative and rebranded as "X-103 Indy's New Rock Alternative." On June 12, 2014, WRZX rebranded as "Alt 103-3." On June 20, the call letters changed to WOLT. (The WRZX call letters now reside on a sister station in Newnan, Georgia.)

WOLT's current lineup has "The Woody Show" from KYSR Los Angeles in morning drive time, Theresa in middays, Ben in afternoon drive and Mike Jones evenings. Outside of afternoons, all DJs shifts are syndicated from out of state.

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