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What a Cartoon!
What a Cartoon! (later known as The What a Cartoon! Show and The Cartoon Cartoon Show) is an American animated anthology series created by Fred Seibert for Cartoon Network. The shorts were produced by Hanna-Barbera Cartoons; by the end of the run, a Cartoon Network Studios production tag was added to some shorts to signal they were original to the network. The project consisted a total of 48 cartoons, intended to return creative power to animators and artists, by recreating the atmospheres that spawned the iconic cartoon characters of the mid-20th century. Each of the shorts mirrored the structure of a theatrical cartoon, with each film being based on an original storyboard drawn and written by its artist or creator. Three of the cartoons were paired together into a half-hour episode.
What a Cartoon! premiered under the World Premiere Toons title on February 20, 1995. The premiere aired alongside a special episode of Cartoon Network's Space Ghost Coast to Coast called "World Premiere Toon-In", which features interviews with animators Craig McCracken, Pat Ventura, Van Partible, Eugene Mattos, and Genndy Tartakovsky, as well as model Dian Parkinson. During the original run of the shorts, the series was retitled to The What a Cartoon! Show and later to The Cartoon Cartoon Show until the final shorts aired on August 23, 2002.
The series is influential for helping to revive television animation in the 1990s and serving as a launching point for the Cartoon Network animated television series Dexter's Laboratory, Johnny Bravo, Courage the Cowardly Dog, Cow and Chicken, I Am Weasel, and The Powerpuff Girls. Once it had several original shorts, those became the first Cartoon Cartoons. From 2005 to 2008, The Cartoon Cartoon Show was revived as a block for reruns of older Cartoon Cartoons that had been phased out by the network.
Fred Seibert became president of Hanna-Barbera Cartoons in 1992 and helped guide the struggling animation studio into its greatest output in years with shows like 2 Stupid Dogs and SWAT Kats: The Radical Squadron. Seibert wanted the studio to produce short cartoons, in the vein of the Golden age of American animation. Although a project consisting of 48 shorts would cost twice as much as a normal series, Seibert's pitch to Cartoon Network involved promising 48 chances to "succeed or fail", opened up possibilities for new original programming, and offered several new shorts to the thousands already present in the Turner Entertainment Co. library. According to Seibert, quality did not matter much to the cable operators distributing the struggling network, they were more interested in promising new programs.
With Turner Broadcasting CEO Ted Turner and Seibert's boss Scott Sassa on board, the studio fanned out across the world to spread the word that the studio was in an "unprecedented phase", in which animators had a better idea what cartoons should be than executives and Hanna-Barbera supported them. The company started taking pitches in earnest in 1993 and received over 5,000 pitches for the 48 slots. The diversity in the filmmakers included those from various nationalities, race, and gender. Seibert later described his hope for an idealistic diversity as "The wider the palette of creative influences, the wider and bigger the audiences."
Seibert's idea for the project was influenced heavily by Looney Tunes. Hanna-Barbera founders and chairmen William Hanna and Joseph Barbera, as well as veteran animator Friz Freleng, taught Seibert how the shorts of the Golden Age of American animation were produced. John Kricfalusi, Hanna-Barbera alumnus and creator of The Ren & Stimpy Show, became a teacher of sorts for Seibert and was the first person Seibert called while looking for new talent for the project.
As was the custom in live action film and television, the company did not pay each creator for the storyboard submitted and pitched. For the first time in the studio's history, individual creators could retain their rights, and earn royalties on their creations. While most in the industry scoffed at the idea, encouragement, according to Seibert, came from the cartoonists who flocked to Hanna-Barbera with original ideas.
The format for What a Cartoon! was ambitious, as no one had ever attempted anything similar in the television animation era. The shorts produced would be a product of the original cartoonists' vision, with no executive intervention: for example, even the music would be an individually crafted score. Each 7-minute short would debut, by itself, as a stand-alone cartoon or a stand-alone series on Cartoon Network. Three of the 7-minute cartoons are paired together into a half-hour episode. Seibert explained the project's goal in a 2007 blog post: "We didn’t care what the sitcom trends were, what Nickelodeon was doing, what the sales departments wanted. [...] We wanted cartoons."
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What a Cartoon!
What a Cartoon! (later known as The What a Cartoon! Show and The Cartoon Cartoon Show) is an American animated anthology series created by Fred Seibert for Cartoon Network. The shorts were produced by Hanna-Barbera Cartoons; by the end of the run, a Cartoon Network Studios production tag was added to some shorts to signal they were original to the network. The project consisted a total of 48 cartoons, intended to return creative power to animators and artists, by recreating the atmospheres that spawned the iconic cartoon characters of the mid-20th century. Each of the shorts mirrored the structure of a theatrical cartoon, with each film being based on an original storyboard drawn and written by its artist or creator. Three of the cartoons were paired together into a half-hour episode.
What a Cartoon! premiered under the World Premiere Toons title on February 20, 1995. The premiere aired alongside a special episode of Cartoon Network's Space Ghost Coast to Coast called "World Premiere Toon-In", which features interviews with animators Craig McCracken, Pat Ventura, Van Partible, Eugene Mattos, and Genndy Tartakovsky, as well as model Dian Parkinson. During the original run of the shorts, the series was retitled to The What a Cartoon! Show and later to The Cartoon Cartoon Show until the final shorts aired on August 23, 2002.
The series is influential for helping to revive television animation in the 1990s and serving as a launching point for the Cartoon Network animated television series Dexter's Laboratory, Johnny Bravo, Courage the Cowardly Dog, Cow and Chicken, I Am Weasel, and The Powerpuff Girls. Once it had several original shorts, those became the first Cartoon Cartoons. From 2005 to 2008, The Cartoon Cartoon Show was revived as a block for reruns of older Cartoon Cartoons that had been phased out by the network.
Fred Seibert became president of Hanna-Barbera Cartoons in 1992 and helped guide the struggling animation studio into its greatest output in years with shows like 2 Stupid Dogs and SWAT Kats: The Radical Squadron. Seibert wanted the studio to produce short cartoons, in the vein of the Golden age of American animation. Although a project consisting of 48 shorts would cost twice as much as a normal series, Seibert's pitch to Cartoon Network involved promising 48 chances to "succeed or fail", opened up possibilities for new original programming, and offered several new shorts to the thousands already present in the Turner Entertainment Co. library. According to Seibert, quality did not matter much to the cable operators distributing the struggling network, they were more interested in promising new programs.
With Turner Broadcasting CEO Ted Turner and Seibert's boss Scott Sassa on board, the studio fanned out across the world to spread the word that the studio was in an "unprecedented phase", in which animators had a better idea what cartoons should be than executives and Hanna-Barbera supported them. The company started taking pitches in earnest in 1993 and received over 5,000 pitches for the 48 slots. The diversity in the filmmakers included those from various nationalities, race, and gender. Seibert later described his hope for an idealistic diversity as "The wider the palette of creative influences, the wider and bigger the audiences."
Seibert's idea for the project was influenced heavily by Looney Tunes. Hanna-Barbera founders and chairmen William Hanna and Joseph Barbera, as well as veteran animator Friz Freleng, taught Seibert how the shorts of the Golden Age of American animation were produced. John Kricfalusi, Hanna-Barbera alumnus and creator of The Ren & Stimpy Show, became a teacher of sorts for Seibert and was the first person Seibert called while looking for new talent for the project.
As was the custom in live action film and television, the company did not pay each creator for the storyboard submitted and pitched. For the first time in the studio's history, individual creators could retain their rights, and earn royalties on their creations. While most in the industry scoffed at the idea, encouragement, according to Seibert, came from the cartoonists who flocked to Hanna-Barbera with original ideas.
The format for What a Cartoon! was ambitious, as no one had ever attempted anything similar in the television animation era. The shorts produced would be a product of the original cartoonists' vision, with no executive intervention: for example, even the music would be an individually crafted score. Each 7-minute short would debut, by itself, as a stand-alone cartoon or a stand-alone series on Cartoon Network. Three of the 7-minute cartoons are paired together into a half-hour episode. Seibert explained the project's goal in a 2007 blog post: "We didn’t care what the sitcom trends were, what Nickelodeon was doing, what the sales departments wanted. [...] We wanted cartoons."