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Wowow

Wowow (Wauwau; pronounced [waɯwaɯ], stylized in all-uppercase in Japanese) is a satellite broadcasting and premium satellite television station owned and operated by Wowow Inc. (株式会社WOWOW). Its headquarters are located on the 21st floor of the Akasaka Park Building in Akasaka, Minato, Tokyo. Its broadcasting center is in Koto, Tokyo.

Wowow was the first 24/7, 3 channel, full high-definition broadcaster in Japan.

The channel's name is a double "Wow", and the three W's also stand for "World-Wide-Watching".

Wowow ran a 24-hour test broadcast titled "A Japan-US Two-Way Call-in Show: Space TV Will Change the World" (日米双方向コール・イン・ショー 宇宙テレビが世界を変える) on November 29, 1990, then initiated 12 to 14 hours per day of pre-launch broadcasts the following day. Scrambled programs started airing in February 1991, and regular analog broadcasting began on April 1. One of the channel's first events was investing US$2 million in the filming of The Will Rogers Follies alongside Hollywood producer Pierre Cossette. The goal of the co-production was to bring in more subscribers to the channel, as well as finding a launch hit.

By 1992, Wowow had 800,000 subscribers. At the time, foreign feature films, mainly American, made up 40% of its schedule, and had US actor Harrison Ford as its spokesman. One of its earliest hits was the cult US series Twin Peaks, having aired several cycles of all 28 episodes by July 1992, and was responsible for nearly 30% of new subscriptions.

The network entered fiscal 1993 accumulating a debt of 40 million yen, accused on poor management, and causing delays to the launch of four private competitors.

Digital broadcasting began on December 1, 2000. The network began with 207,753 subscribers (31.5 billion yen in sales), growing to 2,667,414 two years later (64.5 billion yen in sales). As of December 2011, Wowow claimed approximately 2.56 million subscribers to its digital service. On July 24, 2011, Wowow shut down its analog signals.

Previously, Wowow's headquarters were in another facility in Akasaka.

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Japanese pay television satellite station
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