Wroxham is a village and civil parish in the English county of Norfolk. The civil parish of Wroxham has an area of 6.21 square kilometres, and in 2001, had a population of 1,532 in 666 households. A reduced population of 1,502 in 653 households was noted in the 2011 Census. The village is situated within the Norfolk Broads on the south side of a loop in the middle reaches of the River Bure. It lies in an elevated position above the Bure, between Belaugh Broad to the west, and Wroxham Broad to the east and south east. Wroxham is some eight miles north-east of Norwich, to which it is linked by the A1151 road. The village and broad lie in an area of fairly intensive agriculture, with areas of wet woodland adjoining the broad and river. For the purposes of local government, the parish falls within the district of Broadland although the river, broad and their immediate environs fall within the executive area of the Broads Authority. On the northern side of the Bure is the village of Hoveton, often confused with Wroxham.

The village's name origin is uncertain; it is believed to mean 'wrocc's homestead/village' or 'buzzard homestead/village'.

Wroxham Bridge was rebuilt with brick and stone in 1619, replacing a bridge built in 1576, which itself replaced an earlier, probably wooden, structure. It is considered to be the second most difficult on the Broads to navigate (after Potter Heigham) and a pilot station sits on the Hoveton side of the river to assist boaters for a fee: £12 each way per boat.

Wroxham Broad lies about one mile downstream from Wroxham Bridge. The broad has an area of 34.4 hectares and a mean depth of 1.3 metres. It lies to the west of the Bure, with two navigable openings between river and broad. The broad is popular for sailing and is the home of the Norfolk Broads Yacht Club. It is also an important habitat for broadland flora and fauna. Between 2000 and 2005, the island between the two channels linking Wroxham Broad to the Bure underwent restoration to stop erosion and improve the island's ecology, which had become degraded. The project was a joint initiative involving the Broads Authority, Norfolk Broads Yacht Club, and the local landowner, Trafford Estates. Scrub was cleared and a stretch of piling installed, allowing sedge, reed, and rush to grow back. By 2005 it was reported that more birds, including kingfishers, were nesting on the island and the Cetti's warbler was often spotted. Greater numbers of ducks, including pochard and tufted duck, now wintered nearby and there was a greater profusion of wild flowers and marsh flora including orchids. During the course of the work in 2004, volunteers came across an unexploded Second World War hand grenade in the dredgings, which was exploded by an army bomb disposal team.

Wroxham is often called the Capital of the Broads, an accolade that may, with some merit, be challenged by Hoveton, where the majority of local businesses and boatyards are situated; it has been the primary centre on the Broads for boating holidays and excursions from the late nineteenth century, when expansion of the rail network had made access to the area easier.

The East Norfolk Railway arrived in Wroxham and Hoveton between 1874 and 1876. John Loynes, regarded as the father of the Broadland holiday business, started the first boat hire firm on the Broads of Wroxham where he moved the business he had started in Norwich in 1878.

Both Wroxham and Hoveton have several boat building and pleasure craft hire yards. Other local industries include the canning of soft fruits. Wroxham village had at one time, for much of the 20th century, its own public house (The Castle, in Norwich Road), four village shops (one in Castle Street and three in Norwich Road), and a primary school (in Church Lane), all now closed. A public library was built near Bridge Broad, a small broad near Wroxham Bridge, in the 1960s.

Wroxham has almost merged with Hoveton, with each village growing on either bank of the river, and much of the area's commercial activity developing in Hoveton. The area around Wroxham Bridge is a local shopping centre, mainly due to the presence of Roys of Wroxham – situated near Wroxham Bridge since 1899 and, since the 1930s, proud bearer of the accolade world's largest village store. Roys owns much of the commercial property in the area. Roys of Wroxham is entirely situated in Hoveton, as are the local post office and the Hotel Wroxham.