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XHITZ-FM
XHITZ-FM (90.3 MHz "Z90.3") is an English-language Top 40 (CHR) radio station. It is licensed to Tijuana, Mexico, and broadcasts to the San Diego-Tijuana radio market. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican company. An American company, Local Media San Diego, holds 49% of the concession. LMSD pays a fee to use the frequency and programs the station. The studios, in the Sorrento Valley neighborhood of San Diego, are home to two other Mexican FM stations broadcasting in English, classic alternative-formatted XETRA-FM and rhythmic AC-formatted XHRM-FM.
XHITZ-FM has an effective radiated power (ERP) of 100,000 watts. The transmitter and tower are on Mount San Antonio in Tijuana. Z90.3 must abide by all Mexican broadcast regulations, including mandatory public service announcements, most of which are translated into English by Z90.3, political coverage and the compulsory airings of La Hora Nacional ("The National Hour") on Sunday nights, and the Mexican National Anthem at midnight and 6:00 a.m. daily.
XHITZ carries the Top 40/CHR version of "Sunday Night Slow Jams", which begins at 8 p.m. It is one of two San Diego/Tijuana affiliates for the program, the other being sister station XHRM-FM, which carries the "Throwback" version.
In September 1970, the station signed on the air in September 1970. The original call sign was XHIS-FM. It began broadcasting more than three years before receiving its concession in November 1973. It was owned by Víctor Díaz, the founder of Califórmula Broadcasting, which would come to own and operate numerous stations in the San Diego-Tijuana radio market.
XHIS-FM signed on with a brokered radio format from the United States. Time Sales, Inc., owned by radio automation pioneer Paul Schafer, presented an automated progressive rock format known as "HIS Radio". Time Sales added a second Mexican station when 100.1 XHERS-FM (now 104.5 XHLTN-FM), a soft rock station known as "HERS Radio", signed on in December. A third station, XHQS-FM 95.7 "OURS", was also planned. Aside from the music, HIS Radio featured parodies of commercials and a satirical radio novel, the O.B. Ranger. The operation was run by Larry Shushan, a former owner of KPRI FM radio and one of the builders of KAAR, San Diego's first UHF television station.
XHIS and XHERS broadcast from a new facility in Tijuana with custom-built 100,000–watt transmitters, throwing maximum power at San Diego. These were the first border blasters on FM. Programming originated from Time Sales's studios and sales offices at the Royal Inn at the Wharf and was transported by cassette to the transmitter, as the Brinkley Act prevented a live hookup from being used. Within six months, Time Sales had two of the top three stations in San Diego.
By 1973, however, the tides had turned for Time Sales. San Diego broadcasters complained of disloyal competition across the border that didn't have to play by the Federal Communications Commission's rules for U.S. radio stations. No news or public affairs were required for these Mexican stations. Owners of U.S.-based stations decried the promotion of XHIS and XHERS as "San Diego stations" not using the X in their call signs. The FCC opened an investigation into Time Sales, Schafer and Shushan, resulting in mounting legal fees. Ultimately, Time Sales folded, and Díaz began operating the station under the brand "Estéreo 90, La Buena Onda". By 1975, XHIS was broadcasting soul music and R&B. Ironically, it was more popular with teens and women than with men.
A 1981 row between Califórmula and politically motivated broadcast workers temporarily forced Díaz out of the broadcasting business. In April, a report had aired on one of the Califórmula stations criticizing Baja California Governor Roberto de la Madrid. Just two weeks after returning to an R&B format, in September, workers affiliated to the Union of Radio and Television Industry Workers (STIRT) went on strike, and the only way to resolve the strike was to sell XHIS and XHERS to Francisco Aguirre, founder of Mexico City broadcaster Grupo Radio Centro. The Tijuana acquisition marked GRC's first ever expansion outside the capital city.
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XHITZ-FM
XHITZ-FM (90.3 MHz "Z90.3") is an English-language Top 40 (CHR) radio station. It is licensed to Tijuana, Mexico, and broadcasts to the San Diego-Tijuana radio market. The station is owned by Comunicación XERSA, S.A. de C.V., a Mexican company. An American company, Local Media San Diego, holds 49% of the concession. LMSD pays a fee to use the frequency and programs the station. The studios, in the Sorrento Valley neighborhood of San Diego, are home to two other Mexican FM stations broadcasting in English, classic alternative-formatted XETRA-FM and rhythmic AC-formatted XHRM-FM.
XHITZ-FM has an effective radiated power (ERP) of 100,000 watts. The transmitter and tower are on Mount San Antonio in Tijuana. Z90.3 must abide by all Mexican broadcast regulations, including mandatory public service announcements, most of which are translated into English by Z90.3, political coverage and the compulsory airings of La Hora Nacional ("The National Hour") on Sunday nights, and the Mexican National Anthem at midnight and 6:00 a.m. daily.
XHITZ carries the Top 40/CHR version of "Sunday Night Slow Jams", which begins at 8 p.m. It is one of two San Diego/Tijuana affiliates for the program, the other being sister station XHRM-FM, which carries the "Throwback" version.
In September 1970, the station signed on the air in September 1970. The original call sign was XHIS-FM. It began broadcasting more than three years before receiving its concession in November 1973. It was owned by Víctor Díaz, the founder of Califórmula Broadcasting, which would come to own and operate numerous stations in the San Diego-Tijuana radio market.
XHIS-FM signed on with a brokered radio format from the United States. Time Sales, Inc., owned by radio automation pioneer Paul Schafer, presented an automated progressive rock format known as "HIS Radio". Time Sales added a second Mexican station when 100.1 XHERS-FM (now 104.5 XHLTN-FM), a soft rock station known as "HERS Radio", signed on in December. A third station, XHQS-FM 95.7 "OURS", was also planned. Aside from the music, HIS Radio featured parodies of commercials and a satirical radio novel, the O.B. Ranger. The operation was run by Larry Shushan, a former owner of KPRI FM radio and one of the builders of KAAR, San Diego's first UHF television station.
XHIS and XHERS broadcast from a new facility in Tijuana with custom-built 100,000–watt transmitters, throwing maximum power at San Diego. These were the first border blasters on FM. Programming originated from Time Sales's studios and sales offices at the Royal Inn at the Wharf and was transported by cassette to the transmitter, as the Brinkley Act prevented a live hookup from being used. Within six months, Time Sales had two of the top three stations in San Diego.
By 1973, however, the tides had turned for Time Sales. San Diego broadcasters complained of disloyal competition across the border that didn't have to play by the Federal Communications Commission's rules for U.S. radio stations. No news or public affairs were required for these Mexican stations. Owners of U.S.-based stations decried the promotion of XHIS and XHERS as "San Diego stations" not using the X in their call signs. The FCC opened an investigation into Time Sales, Schafer and Shushan, resulting in mounting legal fees. Ultimately, Time Sales folded, and Díaz began operating the station under the brand "Estéreo 90, La Buena Onda". By 1975, XHIS was broadcasting soul music and R&B. Ironically, it was more popular with teens and women than with men.
A 1981 row between Califórmula and politically motivated broadcast workers temporarily forced Díaz out of the broadcasting business. In April, a report had aired on one of the Califórmula stations criticizing Baja California Governor Roberto de la Madrid. Just two weeks after returning to an R&B format, in September, workers affiliated to the Union of Radio and Television Industry Workers (STIRT) went on strike, and the only way to resolve the strike was to sell XHIS and XHERS to Francisco Aguirre, founder of Mexico City broadcaster Grupo Radio Centro. The Tijuana acquisition marked GRC's first ever expansion outside the capital city.
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