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Yellow Buses
Yellow Buses was a bus operator based in Bournemouth, on the south coast of England. Yellow Buses was the trading name for Bournemouth Transport Ltd. The company fell into administration in July 2022 and ceased operations on 4 August 2022.
Yellow Buses traces its origins to July 1902, when Bournemouth Corporation began operating trams. Bus services commenced in 1906 to act as feeders to the tram system. In 1930 more bus services were started away from the tram system, to serve Kinson and Holdenhurst when those areas were added to the borough of Bournemouth.
In 1933 the corporation began to operate trolleybuses, and by 1936 replaced all the trams with trolleybuses. The trolleybuses were replaced by buses between 1963 and 1969.
With the passing of the Transport Act 1985 and subsequent deregulation of bus services, Yellow Buses was incorporated as a private limited company, Bournemouth Transport Limited. All shares in the limited company were owned, however, by Bournemouth Borough Council. In 2005, with a need to modernise the fleet and a realisation that full privatisation would better equip the operator to overcome the increasing competition it was facing from Wilts & Dorset, the Council offered the company for sale.
In December 2005 Bournemouth Borough Council sold 90% of the shares in Bournemouth Transport Limited to Transdev. The Council retained a 10% shareholding. The operation was rebranded as Transdev Yellow Buses.
Transdev then decided to make its mark on Yellow Buses by giving the network a complete overhaul. This became the Big Network Change of 2 July 2006, where each bus, each journey, and each route (even route numbers) was changed. To make sure that the public were made aware of these changes, Transdev Yellow Buses held road shows across Bournemouth, Poole and Christchurch to publicise its new network, livery, branding and new fare structure.[citation needed] Transdev subsequently made slight changes to the network with funding from Bournemouth Borough Council, including the introduction of routes 37 and 38, the extension of route 41 at both ends to Boscombe Pier and to Throop Church, and the re-introduction of route 24 to Bournemouth, also restoring this route's evening service and its Sunday service between Bournemouth Railway Station and Alum Chine. Also, for the first time in recent years, Transdev Yellow Buses decided not to run services on New Year's Day 2007 except route 747, which ran a normal Monday service.[citation needed]
In April 2010 services were expanded into East Dorset with the launch of the hourly route 29 between Bournemouth, Winton, Ferndown and West Moors.
In 2009 Transdev's majority owner, Caisse des dépôts et consignations, commenced negotiating with Veolia Environnement to merge Transdev with Veolia Transport. As part of the resulting agreement, it was agreed that the RATP Group, which had a minority shareholding in Transdev, would take over ownership of some of Transdev's operations in lieu of cash payment. Transdev Yellow Buses was included and was transferred on 3 March 2011. The business resumed trading as Yellow Buses.
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Yellow Buses
Yellow Buses was a bus operator based in Bournemouth, on the south coast of England. Yellow Buses was the trading name for Bournemouth Transport Ltd. The company fell into administration in July 2022 and ceased operations on 4 August 2022.
Yellow Buses traces its origins to July 1902, when Bournemouth Corporation began operating trams. Bus services commenced in 1906 to act as feeders to the tram system. In 1930 more bus services were started away from the tram system, to serve Kinson and Holdenhurst when those areas were added to the borough of Bournemouth.
In 1933 the corporation began to operate trolleybuses, and by 1936 replaced all the trams with trolleybuses. The trolleybuses were replaced by buses between 1963 and 1969.
With the passing of the Transport Act 1985 and subsequent deregulation of bus services, Yellow Buses was incorporated as a private limited company, Bournemouth Transport Limited. All shares in the limited company were owned, however, by Bournemouth Borough Council. In 2005, with a need to modernise the fleet and a realisation that full privatisation would better equip the operator to overcome the increasing competition it was facing from Wilts & Dorset, the Council offered the company for sale.
In December 2005 Bournemouth Borough Council sold 90% of the shares in Bournemouth Transport Limited to Transdev. The Council retained a 10% shareholding. The operation was rebranded as Transdev Yellow Buses.
Transdev then decided to make its mark on Yellow Buses by giving the network a complete overhaul. This became the Big Network Change of 2 July 2006, where each bus, each journey, and each route (even route numbers) was changed. To make sure that the public were made aware of these changes, Transdev Yellow Buses held road shows across Bournemouth, Poole and Christchurch to publicise its new network, livery, branding and new fare structure.[citation needed] Transdev subsequently made slight changes to the network with funding from Bournemouth Borough Council, including the introduction of routes 37 and 38, the extension of route 41 at both ends to Boscombe Pier and to Throop Church, and the re-introduction of route 24 to Bournemouth, also restoring this route's evening service and its Sunday service between Bournemouth Railway Station and Alum Chine. Also, for the first time in recent years, Transdev Yellow Buses decided not to run services on New Year's Day 2007 except route 747, which ran a normal Monday service.[citation needed]
In April 2010 services were expanded into East Dorset with the launch of the hourly route 29 between Bournemouth, Winton, Ferndown and West Moors.
In 2009 Transdev's majority owner, Caisse des dépôts et consignations, commenced negotiating with Veolia Environnement to merge Transdev with Veolia Transport. As part of the resulting agreement, it was agreed that the RATP Group, which had a minority shareholding in Transdev, would take over ownership of some of Transdev's operations in lieu of cash payment. Transdev Yellow Buses was included and was transferred on 3 March 2011. The business resumed trading as Yellow Buses.