YETI Holdings, Inc. is an American brand of outdoor recreation products, headquartered in Austin, Texas, specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, dry bags, and related accessories.

YETI was founded by Roy and Ryan Seiders in 2006. Their father Roger Seiders had designed a fishing rod epoxy. Ryan graduated from Texas A&M University in 1996 and Roy graduated from Texas Tech University in 2000.

In 2006, Ryan started Waterloo Rods and sold the company nine years later. Roy, an angler and hunter, began his career making custom boats designed for shallow-depth fishing off the Texas Gulf Coast.

In June 2012, a two-thirds stake of the company was purchased by private equity firm Cortec Group for $67 million.

In July 2016, the company filed with the Security and Exchange Commission for an initial public offering with plans to list on the New York Stock Exchange under the "YETI" symbol. The company was seeking a valuation of $5 billion and hoped to raise $100 million, but retracted the IPO two years later, in March 2018, citing "market conditions".

On February 23, 2017 YETI opened its first flagship store in Austin, Texas. Today, YETI has opened over 20 stores across the United States.

As of January 8, 2018, YETI was a sponsor of the Professional Bull Riders and the YETI "Built for the Wild" event.

On October 25, 2018, YETI became a public company via an initial public offering of 16 million shares at a price of $18 per share.