Early in his career, Yoko Taro starts wearing a mask, initially a helmet-like head, during public appearances and interviews. The reasons for this remain somewhat ambiguous, but it's generally believed to be a combination of shyness, a desire for anonymity, and a way to separate his personal life from his professional identity.

Over time, the mask evolves into a more distinctive, baby-faced head. This mask becomes synonymous with Yoko Taro, making him instantly recognizable at industry events and in online media.

The mask has inadvertently become a powerful marketing tool. It generates intrigue and curiosity around Yoko Taro and his games, contributing to the overall mystique surrounding his work.

Along with the mask, Yoko Taro cultivates a unique public persona. He is known for his self-deprecating humor, unconventional interview answers, and willingness to challenge industry norms. This persona further enhances his image as an enigmatic and unconventional creator.