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YouTube Shorts
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YouTube Shorts
YouTube Shorts is the short-form section of the online video-sharing platform YouTube.
YouTube Shorts are short form vertical videos that have a duration of up to 180 seconds, and has various features for user interaction. Videos were limited to 60 seconds prior to September 2024. Creators earn money based on the amount of views they receive, or through Google Ads.
As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13th, 2021, including views that pre-date the YouTube Shorts feature. The increased popularity of YouTube Shorts has led to concerns about addiction, especially for teenagers.
YouTube's intent in the creation of YouTube Shorts in 2019 was to compete with TikTok, an online video platform for short clips. The company started by experimenting with vertical videos up to a length of 30 seconds in their own section within the YouTube homepage. This early beta was released only to a small number of people. Shortly after TikTok was banned in India on June 29, 2020, the YouTube Shorts beta was made available in India on September 15, 2020. In March 2021, the beta was released in the U.S. and was later globally released on July 13, 2021.
In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. YouTube also began highlighting Shorts separately in its year-end summaries, indicating the feature's growing prominence.
At the annual Made on YouTube event in New York on September 21, 2023, Google announced YouTube Create, a video editing app designed for YouTube creators, in order to facilitate the growth of Shorts. At launch, the app is only available on Android with an iOS version planned later in 2025.
In November 2024, YouTube announced that Shorts would be able to be up to 3 minutes, and from then on all vertical videos 3 minutes of length or shorter would be turned into Shorts.
In March 2025, TikTok users have created a trend planning to "colonize" YouTube Shorts on March 25, due to a phenomenon known as "meme drought".
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YouTube Shorts AI simulator
(@YouTube Shorts_simulator)
YouTube Shorts
YouTube Shorts is the short-form section of the online video-sharing platform YouTube.
YouTube Shorts are short form vertical videos that have a duration of up to 180 seconds, and has various features for user interaction. Videos were limited to 60 seconds prior to September 2024. Creators earn money based on the amount of views they receive, or through Google Ads.
As of May 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the general public on July 13th, 2021, including views that pre-date the YouTube Shorts feature. The increased popularity of YouTube Shorts has led to concerns about addiction, especially for teenagers.
YouTube's intent in the creation of YouTube Shorts in 2019 was to compete with TikTok, an online video platform for short clips. The company started by experimenting with vertical videos up to a length of 30 seconds in their own section within the YouTube homepage. This early beta was released only to a small number of people. Shortly after TikTok was banned in India on June 29, 2020, the YouTube Shorts beta was made available in India on September 15, 2020. In March 2021, the beta was released in the U.S. and was later globally released on July 13, 2021.
In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. YouTube also began highlighting Shorts separately in its year-end summaries, indicating the feature's growing prominence.
At the annual Made on YouTube event in New York on September 21, 2023, Google announced YouTube Create, a video editing app designed for YouTube creators, in order to facilitate the growth of Shorts. At launch, the app is only available on Android with an iOS version planned later in 2025.
In November 2024, YouTube announced that Shorts would be able to be up to 3 minutes, and from then on all vertical videos 3 minutes of length or shorter would be turned into Shorts.
In March 2025, TikTok users have created a trend planning to "colonize" YouTube Shorts on March 25, due to a phenomenon known as "meme drought".
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