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Z-CARD is the registered trademark for a foldable guide[clarification needed] invented by George McDonald when he was a travel writer and consultant for British Airways.
McDonald found that traditional fold-out maps were too bulky to carry with him on travel research trips and wanted a more convenient solution. From this the Z-CARD was developed and launched in 1992,[1] with the company as it looks today being founded in 2003. [1]
While Z-CARD pioneered the z-fold market from 1992, a number of other companies have since entered the market by producing their own take on the z-fold format. The original inspiration for the product came from the fold-out map format.
The Z-CARD and similar products have been used for a range of applications, including internal corporate communications, product and services information and promotional merchandise across all major industries.
In recent years, cards have featured technology such as Radio-frequency identification, QR codes and Augmented reality.[1][2]
In 2011, Z-CARD won the Chartered Institute of Marketing Excellence Award in the SME category. Previous winners of CIM awards include Saatchi & Saatchi, McCann Erickson and JCDecaux.
In 2010, Z-CARD won South London Business of the Year and the Best Business for Marketing categories at the South London Business Awards.[3]
