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Zagat
The Zagat Survey (/zəˈɡæt/, zə-GAT), commonly referred to as Zagat (stylized in all caps), is an organization which collects and correlates the ratings of restaurants by diners, established by Tim and Nina Zagat in 1979. For their first guide, covering New York City, the Zagats surveyed their friends. At its height around 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals with the guides reporting on and rating restaurants, hotels, nightlife, shopping, zoos, museums, music, movies, theaters, golf courses, and airlines. The guides are sold in book form, and were formerly only available as a paid subscription on the Zagat website.
As part of its more than $150 million acquisition by Google in September 2011, Zagat's offering of reviews and ratings became a part of Google's Geo and Commerce group, eventually to be tightly integrated into Google's services. Google relaunched Zagat's website on July 29, 2013, with an improved interface, but cut down the site from 30 cities to nine. They released a searchable database of reviews from the other 21 cities in the following days while they worked on expanding to include more cities in the new site. In December 2012, Google announced that it would lay off most former full-time Zagat employees that were previously extended as contractors at the time of the acquisition, leading to prophetic business reports describing the future of Zagat book production as bleak, and subsequent business news reports recording the contraction of their print businesses. Regardless, Google's acquisition and integration of Zagat provided it with a strong brand in local restaurant recommendations and ample content for location-based searches.
In March 2018, Google sold the company to restaurant discovery platform The Infatuation for an undisclosed amount. In September 2021, The Infatuation was acquired by JPMorgan Chase for an undisclosed amount.
The Zagat Survey was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. Their first guide covered New York City dining, and was accomplished on the basis of a survey of their friends. By 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals. The Guides, over the years, have reported on and rated restaurants, hotels, nightlife, shopping, zoos, music, movies, theaters, golf courses, and airlines. Zagat guide ratings are on a five-point scale, 5 being the highest and 1 is the lowest, with component ratings for defined areas, e.g., for restaurants, including food, decor, and service (with cost also being estimated). In addition to numeric scores, the survey also includes a short descriptive paragraph that incorporates selected quotations (typically a few words) from several reviewers' comments about each restaurant or service, as well as the pricing and rating information.
In 1999, Tim and Nina Zagat's son, Ted Zagat, joined Zagat and served as president and COO until 2007.
Zagat's distinctive thirty-point rankings were replaced with a five-point scale for products not at the Zagat website, following acquisition by Google in September 2011. In March 2018, Zagat was sold by Google to The Infatuation, a restaurant rating app.
Private equity firm General Atlantic bought one-third of parent company Zagat, LLC, for $31 million in February 2000 and installed non-Zagat family member Amy B. McIntosh as CEO.
In 2008, the company was on the block for $200 million. After there were no takers, the company announced in June that it was no longer for sale and that it would seek an organic growth strategy.
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Zagat
The Zagat Survey (/zəˈɡæt/, zə-GAT), commonly referred to as Zagat (stylized in all caps), is an organization which collects and correlates the ratings of restaurants by diners, established by Tim and Nina Zagat in 1979. For their first guide, covering New York City, the Zagats surveyed their friends. At its height around 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals with the guides reporting on and rating restaurants, hotels, nightlife, shopping, zoos, museums, music, movies, theaters, golf courses, and airlines. The guides are sold in book form, and were formerly only available as a paid subscription on the Zagat website.
As part of its more than $150 million acquisition by Google in September 2011, Zagat's offering of reviews and ratings became a part of Google's Geo and Commerce group, eventually to be tightly integrated into Google's services. Google relaunched Zagat's website on July 29, 2013, with an improved interface, but cut down the site from 30 cities to nine. They released a searchable database of reviews from the other 21 cities in the following days while they worked on expanding to include more cities in the new site. In December 2012, Google announced that it would lay off most former full-time Zagat employees that were previously extended as contractors at the time of the acquisition, leading to prophetic business reports describing the future of Zagat book production as bleak, and subsequent business news reports recording the contraction of their print businesses. Regardless, Google's acquisition and integration of Zagat provided it with a strong brand in local restaurant recommendations and ample content for location-based searches.
In March 2018, Google sold the company to restaurant discovery platform The Infatuation for an undisclosed amount. In September 2021, The Infatuation was acquired by JPMorgan Chase for an undisclosed amount.
The Zagat Survey was established by Tim and Nina Zagat in 1979 as a way to collect and correlate the ratings of restaurants by diners. Their first guide covered New York City dining, and was accomplished on the basis of a survey of their friends. By 2005, the Zagat Survey included 70 cities, with reviews based on the input of 250,000 individuals. The Guides, over the years, have reported on and rated restaurants, hotels, nightlife, shopping, zoos, music, movies, theaters, golf courses, and airlines. Zagat guide ratings are on a five-point scale, 5 being the highest and 1 is the lowest, with component ratings for defined areas, e.g., for restaurants, including food, decor, and service (with cost also being estimated). In addition to numeric scores, the survey also includes a short descriptive paragraph that incorporates selected quotations (typically a few words) from several reviewers' comments about each restaurant or service, as well as the pricing and rating information.
In 1999, Tim and Nina Zagat's son, Ted Zagat, joined Zagat and served as president and COO until 2007.
Zagat's distinctive thirty-point rankings were replaced with a five-point scale for products not at the Zagat website, following acquisition by Google in September 2011. In March 2018, Zagat was sold by Google to The Infatuation, a restaurant rating app.
Private equity firm General Atlantic bought one-third of parent company Zagat, LLC, for $31 million in February 2000 and installed non-Zagat family member Amy B. McIntosh as CEO.
In 2008, the company was on the block for $200 million. After there were no takers, the company announced in June that it was no longer for sale and that it would seek an organic growth strategy.