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Zalando
Zalando SE is a publicly traded international online retailer based in Berlin which is active across Europe and specializes in shoes, fashion and beauty products. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 51 million active users in 25 European markets.
Zalando is active in a variety of business fields – from multi-brand online shopping (including their own brands), the shopping club Lounge by Zalando, outlets in 12 German cities, as well as logistics and marketing offers for retailers. In 2022, Zalando generated revenue of 10.3 billion Euro, with roughly 16,000 employees.
Zalando was founded in 2008 by Robert Gentz and David Schneider in Berlin with investment capital from the three Samwer brothers. Gentz, Schneider and Oliver Samwer met each other through their studies at WHU – Otto Beisheim School of Management.
Inspired by US online retailer Zappos, Zalando initially specialized in the sale of footwear. The name of the company was derived from the Spanish word for shoes (zapatos).
In 2010, the company launched in the Netherlands and France and added apparel to its portfolio. In 2011, it opened online retail sites in the UK, Italy, and Switzerland. In the following year, Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain, and Poland. In 2012, Zalando began operating outside of Germany offering deliveries to Austria.
Since 2013, following examples of tech companies from the East, especially China, Zalando transitioned into a European digital platform. Emulating Chinese companies, Zalando set off into remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales via the Partner Program as well, often with limited input from Zalando.
In 2014, Zalando was listed on the Frankfurt Stock Exchange. Since 22 June 2015, Zalando has been included in the MDAX. In 2015, Zalando started collaborating with Topshop and began selling merchandise online. Advertisements featuring model Cara Delevingne were broadcast in Germany, Switzerland, and France.
In June 2015, the fashion trade fair "Bread & Butter" was acquired by Zalando, with the intention to open the globally important event to a broader audience as a "fashion festival". The first edition of "Bread & Butter by Zalando" took place in 2016, hosting 20,000 visitors at Arena Berlin. Zalando announced the discontinuation of "Bread & Butter" due to a shift in strategy two years later.
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Zalando
Zalando SE is a publicly traded international online retailer based in Berlin which is active across Europe and specializes in shoes, fashion and beauty products. The company was founded in 2008 by David Schneider and Robert Gentz and has more than 51 million active users in 25 European markets.
Zalando is active in a variety of business fields – from multi-brand online shopping (including their own brands), the shopping club Lounge by Zalando, outlets in 12 German cities, as well as logistics and marketing offers for retailers. In 2022, Zalando generated revenue of 10.3 billion Euro, with roughly 16,000 employees.
Zalando was founded in 2008 by Robert Gentz and David Schneider in Berlin with investment capital from the three Samwer brothers. Gentz, Schneider and Oliver Samwer met each other through their studies at WHU – Otto Beisheim School of Management.
Inspired by US online retailer Zappos, Zalando initially specialized in the sale of footwear. The name of the company was derived from the Spanish word for shoes (zapatos).
In 2010, the company launched in the Netherlands and France and added apparel to its portfolio. In 2011, it opened online retail sites in the UK, Italy, and Switzerland. In the following year, Zalando expanded to Sweden, Denmark, Finland, Norway, Belgium, Spain, and Poland. In 2012, Zalando began operating outside of Germany offering deliveries to Austria.
Since 2013, following examples of tech companies from the East, especially China, Zalando transitioned into a European digital platform. Emulating Chinese companies, Zalando set off into remaking itself into a digital shopping mall, allowing fashion houses and retailers to make sales via the Partner Program as well, often with limited input from Zalando.
In 2014, Zalando was listed on the Frankfurt Stock Exchange. Since 22 June 2015, Zalando has been included in the MDAX. In 2015, Zalando started collaborating with Topshop and began selling merchandise online. Advertisements featuring model Cara Delevingne were broadcast in Germany, Switzerland, and France.
In June 2015, the fashion trade fair "Bread & Butter" was acquired by Zalando, with the intention to open the globally important event to a broader audience as a "fashion festival". The first edition of "Bread & Butter by Zalando" took place in 2016, hosting 20,000 visitors at Arena Berlin. Zalando announced the discontinuation of "Bread & Butter" due to a shift in strategy two years later.