Global Fashion Group S.A. (GFG) is a Luxembourg‑based leading online fashion and lifestyle destination operating in 9 countries across Australia & New Zealand (THE ICONIC), Latin America (Dafiti) and Southeast Asia (ZALORA). GFG's first platform launched in 2011.

GFG's platforms connect customers and brand partners through a one-stop shop experience, featuring a broad assortment of products and services.

Christoph Barchewitz is the company's Chief Executive Officer.

Global Fashion Group (GFG) was established in 2014 through a consolidation of fashion e-commerce regional companies backed by Kinnevik and Rocket Internet. Its regional companies Dafiti, Lamoda, The Iconic, Zalora and Jabong (later sold) were founded in 2011 and 2012.

In 2011 and 2012, the GFG regional companies began operations with a business model of selling inventory to customers from its warehouses.

From 2013, the GFG regional companies started creating their own private-label brands, such as Lost Ink and Zalora (formerly Ezra).

In April 2015, Romain Voog was appointed chief executive officer of GFG. He retained the role for approximately 3 years.

In 2016, GFG rolled out its Marketplace platform across key markets to complement its traditional inventory-led model.