Zebra Technologies Corporation (ZBR), commonly known as Zebra, is an American multinational technology conglomerate corporation, specializing in smart data capture systems.

As of 2025, Zebra holds nearly 8,000 patents and patent applications worldwide. Zebra (ZBRA) stock has been listed on the NASDAQ since its initial public offering (IPO) in 1991.

Zebra was incorporated in 1969 as Data Specialties Incorporated, a manufacturer of high-speed electromechanical products. The company changed its focus to specialty on-demand labeling and ticketing systems in 1982 and became Zebra Technologies Corporation in 1986. Zebra became a publicly traded company on the NASDAQ stock exchange in 1991.

In 1986, Zebra (then Data Specialties Incorporated) acquired Qwint Systems.

In 1998, Zebra Technologies merged with Eltron International, Inc.

In 2000, Comtec Information Systems was acquired by Zebra Technologies, followed in 2003 by the acquisition of Atlantek, Inc., which was a manufacturer of photo ID printers.

In 2004, the company expanded into RFID smart label manufacturing. In the following years, Zebra also acquired Swecoin, WhereNet Corp, Proveo AG, and Navis Holdings (later divested in 2011).

The company bought the Enterprise Solutions Group (ESG) in 2008 and renamed the group Zebra Enterprise Solutions in 2009. In the same year, Multispectral Solutions, Inc. was acquired. In 2012, the companies LaserBand, and StepOne Systems were purchased with a cash price of $1.5 million.