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Zhang Ruimin
Zhang Ruimin (Chinese: 张瑞敏; born 5 January 1949) is the founder of Haier Group. He was also the chairman of the board and chief executive officer of Haier Group until his resignation in 2021. He was succeeded in these roles by Liang Haishan.
Zhang was appointed the director of Qingdao Refrigerator Factory, predecessor of Haier Group, in December 1984. In 1988, under his leadership, Haier won the first national gold medal for quality in China's refrigerator industry history.
Zhang Ruimin transformed Haier from a small, failing collective factory, to an Internet of Things (IoT) ecosystem brand.
In 1998, Zhang Ruimin spoke at Harvard University, becoming the first Chinese business leader to appear on the Harvard podium. He has received management attention and praise at home and abroad for his continuous management model innovations. He created the Rendanheyi model – which encompasses management thinking and models with Chinese characteristics for universal application. Gary Hamel described him as "a CEO representative of the Internet era".
Zhang Ruimin was born on 5 January 1949, to a working class family in Qingdao, Shandong; his parents were employed in a local garment factory. As a youth, Zhang joined the Red Guards, visited Mao's birthplace, and attended rallies in Beijing since all schools had been closed, and when the movement was finally disbanded, he was able to avoid being sent down to the countryside.
Zhang Ruimin studied at the University of Science and Technology of China where he graduated with a master's degree in business administration. He has studied extensively about western management theories and has taken several courses on the subject.
In 1984, Zhang was appointed general manager of the Qingdao Refrigerator Plant, predecessor of Haier Group, a company that was insolvent and going bankrupt.
In 1985, in order to raise employees’ awareness about quality and increase their support of the brand-building strategy, Zhang Ruimin took the lead in smashing 76 defective refrigerators. It was a watermark event that pushed Haier to become a household name. Early in his tenure as general manager, Zhang traveled to Germany to visit the company's German partner, from whom they were purchasing technology and know-how. He quickly realized that the company had a serious problem in terms of reputation and quality; it also reflected poorly upon his country. To ingrain the concept of quality into his workers, Zhang decided to conduct a demonstration with some of the factory's product.
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Zhang Ruimin
Zhang Ruimin (Chinese: 张瑞敏; born 5 January 1949) is the founder of Haier Group. He was also the chairman of the board and chief executive officer of Haier Group until his resignation in 2021. He was succeeded in these roles by Liang Haishan.
Zhang was appointed the director of Qingdao Refrigerator Factory, predecessor of Haier Group, in December 1984. In 1988, under his leadership, Haier won the first national gold medal for quality in China's refrigerator industry history.
Zhang Ruimin transformed Haier from a small, failing collective factory, to an Internet of Things (IoT) ecosystem brand.
In 1998, Zhang Ruimin spoke at Harvard University, becoming the first Chinese business leader to appear on the Harvard podium. He has received management attention and praise at home and abroad for his continuous management model innovations. He created the Rendanheyi model – which encompasses management thinking and models with Chinese characteristics for universal application. Gary Hamel described him as "a CEO representative of the Internet era".
Zhang Ruimin was born on 5 January 1949, to a working class family in Qingdao, Shandong; his parents were employed in a local garment factory. As a youth, Zhang joined the Red Guards, visited Mao's birthplace, and attended rallies in Beijing since all schools had been closed, and when the movement was finally disbanded, he was able to avoid being sent down to the countryside.
Zhang Ruimin studied at the University of Science and Technology of China where he graduated with a master's degree in business administration. He has studied extensively about western management theories and has taken several courses on the subject.
In 1984, Zhang was appointed general manager of the Qingdao Refrigerator Plant, predecessor of Haier Group, a company that was insolvent and going bankrupt.
In 1985, in order to raise employees’ awareness about quality and increase their support of the brand-building strategy, Zhang Ruimin took the lead in smashing 76 defective refrigerators. It was a watermark event that pushed Haier to become a household name. Early in his tenure as general manager, Zhang traveled to Germany to visit the company's German partner, from whom they were purchasing technology and know-how. He quickly realized that the company had a serious problem in terms of reputation and quality; it also reflected poorly upon his country. To ingrain the concept of quality into his workers, Zhang decided to conduct a demonstration with some of the factory's product.
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