Zhongfang Town (Chinese: 中方镇; pinyin: Zhōngfāng Zhèn) is a town and the county seat of Zhongfang County in Hunan, China. The town is located in the southwest of the county. It was reformed to merge with Luting'ao Township (Chinese: 炉亭坳乡), Pailou Town (Chinese: 牌楼镇) and the former Zhongfang Town on November 24, 2015. It has an area of 288.2 km² (111.3 sq mi) with a population of 58,400 (as of 2015). Its seat of local government is at Longjing Village (Chinese: 龙井村).