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1Malaysia

1Malaysia (pronounced One Malaysia in English and Satu Malaysia in Malay) was a political slogan coined by former Malaysian Prime Minister Najib Razak in 2009. The Initiative aimed to promote ethnic harmony, national unity, and efficient governance. Over time, the concept became the subject of public debate and controversy.

After the 2018 Malaysian general election, in which the long-standing Barisan Nasional's government collapsed and was defeated by Pakatan Harapan, which emerged as the new ruling government, along with the ousting of Najib, the concept was abolished and replaced with Sayangi Malaysiaku, a concept created by Mahathir Mohamad, alongside other significant changes made by his government during his premiership.

1Malaysia is a concept introduced by Prime Minister Najib Razak to promote national unity. According to Razak, the concept is based on eight values: high performance, culture, accuracy, knowledge, innovation, integrity, strong will, loyalty, and wisdom.

An official logo and slogan have been introduced alongside the launch of the 1Malaysia concept. The logo features the number '1', incorporating the national Jalur Gemilang flag and the word "Malaysia". According to the Deputy Minister in the Prime Minister's Department, the government spent RM38 million (approximately US$8 million) to promote the concept in 2010.

The 1Malaysia initiative introduced the use of Key Performance Indicators (KPIs) and National Key Result Areas (NKRAs) to improve government efficiency. KPIs were used to evaluate ministries and government agencies, with performance reviews conducted every six months. Each ministry was required to establish specific KPIs, focusing on policy outcomes rather than traditional input-based assessments.

The NKRAs focused on six policy areas: crime prevention, reducing government corruption, increasing access to quality education, improving the standard of living for low-income groups, upgrading rural infrastructure, and enhancing public transportation.

To support the implementation of the KPI system, a new cabinet position was created. Idris Jala, the former CEO of Malaysia Airlines, was appointed Minister Without a Portfolio and CEO of the Performance Management and Delivery Unit (PEMANDU). He worked alongside Koh Tsu Koon, the minister in charge of National Unity and Performance Management, to train over 500 government officers in the KPI system.

In the 2010 budget, the Malaysian government allocated funding to establish 50 medical clinics under the 1Malaysia initiative. These clinics provided basic medical services for conditions such as fever, coughs, colds, wounds, cuts, diabetes, and hypertension. Malaysian citizens were charged RM1 (approximately US$0.22) for treatment and medication, while non-citizens were charged RM15. These clinics were later renamed Community Clinics.

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