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224 West 57th Street

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224 West 57th Street

224 West 57th Street, also known as the Argonaut Building and formerly as the Demarest and Peerless Company Building, is a commercial building on the southeast corner of Broadway and 57th Street in Midtown Manhattan, New York City, just south of Columbus Circle. The building consists of two formerly separate structures, the A. T. Demarest & Company Building and the Peerless Motor Car Company Building, both used by automobile companies. Both structures were designed by Francis H. Kimball and erected by the George A. Fuller Company with similar Gothic Revival and Romanesque Revival architectural details.

The portion of the building at the corner of 57th Street and Broadway was built for car manufacturer Aaron T. Demarest and his company. The section belonging to the former Peerless Motor Company is an L-shaped structure wrapping around the A. T. Demarest Building. 224 West 57th Street is 11 stories tall; the former Demarest section rises nine stories, while the Peerless section contains a partial tenth floor and an additional two-story tower. 224 West 57th Street contains a steel-frame curtain wall, concrete piers, and a facade of glazed architectural terracotta. Inside, both of the former structures had automotive storerooms at ground level and warehouses and repair facilities on the upper floors.

The Demarest and Peerless buildings were constructed simultaneously in 1909. General Motors (GM) bought both buildings in 1918 and combined them internally. After GM constructed other buildings in Manhattan, 224 West 57th Street was renamed the Argonaut Building to avoid confusion. The Hearst Corporation bought 224 West 57th Street in 1977 and housed its Hearst Magazine department there until 2006. The New York City Landmarks Preservation Commission designated the building as a city landmark in 2000. The building was renovated from 2008 to 2011 and subsequently became the headquarters of Open Society Foundations.

224 West 57th Street is on the southeastern corner of Broadway and 57th Street, two blocks south of Columbus Circle and Central Park in the Midtown Manhattan neighborhood of New York City. The building carries the addresses 1758–1770 Broadway and 224–228 West 57th Street. The lot occupies an area of 14,200 feet (4,300 m), with frontage of 136 feet (41 m) on Broadway and 141 feet (43 m) on 57th Street. The lot measures 116 feet (35 m) along its eastern lot line and 91.6 feet (27.9 m) on its southern lot line.

224 West 57th Street abuts the American Society of Civil Engineers' Society House to the east and faces Central Park Tower to the north. Other nearby buildings include the American Fine Arts Society (also known as the Art Students League of New York building) and Osborne Apartments to the northeast; Rodin Studios and 888 Seventh Avenue to the east; and 1740 Broadway to the south.

In the 20th century, the area was part of Manhattan's "Automobile Row", a stretch of Broadway extending mainly between Times Square at 42nd Street and Sherman Square at 72nd Street. Before the first decade of the 20th century, the area was occupied mostly by equestrian industries and was described by The New York Times as "thoroughly lifeless". By 1907, the Times characterized this section of Broadway as having "almost a solid line of motor vehicle signs all the way from Times Square to Sherman Square". In the late 1900s and early 1910s, several large automobile showrooms, stores, and garages were built on Broadway, including the B.F. Goodrich showroom (later part of Central Park Tower) and the U.S. Rubber Company Building just north of 224 West 57th Street.

Both of the formerly separate buildings comprising 224 West 57th Street, the Demarest and Peerless Buildings, were designed by Francis H. Kimball. The Demarest Company section takes up the corner lot, measuring 66 by 116 feet (20 by 35 m), while the Peerless Company section occupies an L-shaped lot around the Demarest Building and measures 70 feet (21 m) wide on Broadway by 25 feet (7.6 m) wide on 57th Street. The structure was erected by the George A. Fuller Company with Purdy and Henderson as the consulting engineer.

The design of 224 West 57th Street's constituent structures incorporates many Gothic Revival and Romanesque Revival architectural details, to complement each other and the now-demolished Broadway Tabernacle church building to the south. Most of 224 West 57th Street is nine stories tall, although there is a tenth story atop part of the building. 224 West 57th Street's eastern section, belonging to the former Peerless Building, contains a penthouse rising two additional stories above the main roof. In total, 224 West 57th Street is 12 stories tall and has a roof height of 132.91 feet (40.51 m).

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