5 Columbus Circle (also known as 1790 Broadway and formerly known as the United States Rubber Company Building) is an office building on the southeast corner of Broadway and 58th Street, just south of Columbus Circle, in the Midtown Manhattan neighborhood of New York City, New York, United States. Designed by Carrère and Hastings in the Beaux-Arts style, it is 286 feet (87 m) tall with 20 stories.

The building contains a marble facade with a copper cornice above the 20th story. The windows are grouped into recessed bays, separated horizontally by metal spandrels and vertically by narrow piers. The base contains part of a flagship store for Nordstrom, which extends into Central Park Tower and another building.

5 Columbus Circle was originally built as the headquarters of the United States Rubber Company (U.S. Rubber) in 1912. It was part of Broadway's "Automobile Row" during the early 20th century. U.S. Rubber moved to a new headquarters in 1940, and the building was sold several times before being acquired by the West Side Federal Savings and Loan Association. The First Nationwide Savings Bank, which acquired the West Side Federal Savings and Loan Association, sold the building in 1985 to John Phufas and John O'Donnell, and small renovations were undertaken in subsequent years. The New York City Landmarks Preservation Commission designated the building as a city landmark in 2000.

5 Columbus Circle is on the southeastern corner of Broadway and 58th Street, one block south of Columbus Circle and Central Park in the Midtown Manhattan neighborhood of New York City. The building carries the addresses 1784–1790 Broadway and 234 West 58th Street. The site measures 108 by 126 feet (33 by 38 m). Neighboring buildings include Central Park Tower's base to the south; Central Park Tower and the American Fine Arts Society building to the east; 240 Central Park South, Gainsborough Studios, and 220 Central Park South across 58th Street to the north; and 2 Columbus Circle to the northwest across both Broadway and 58th Street.

In the 20th century, the area was part of Manhattan's "Automobile Row", a stretch of Broadway extending mainly between Times Square at 42nd Street and Sherman Square at 72nd Street. Before the first decade of the 20th century, the area was occupied mostly by equestrian industries and was described by The New York Times as "thoroughly lifeless". By 1907, the Times characterized this section of Broadway as having "almost a solid line of motor vehicle signs all the way from Times Square to Sherman Square". In the late 1900s and early 1910s, several large automobile showrooms, stores, and garages were built on Broadway, including the B.F. Goodrich showroom (later part of Central Park Tower) and 224 West 57th Street just south of 5 Columbus Circle. During that time, 5 Columbus Circle was one of several such major developments in the area. 5 Columbus Circle in particular was the first tall building on Broadway north of Times Square, being surrounded by tenements when it was completed.

5 Columbus Circle is 286 feet (87 m) tall, with 20 stories and a penthouse, as well as two basement levels. The largely marble-clad building was designed by Carrère and Hastings. The building was erected by Norcross Brothers. For their design of 5 Columbus Circle, Carrère and Hastings took inspiration from their past work, which was largely in the French Renaissance style, including the former Blair Building in Manhattan's Financial District. There is also a "light court" on the eastern side of the building, facing Central Park Tower; it allowed sunlight to reach the interior offices at the time of 5 Columbus Circle's construction.

5 Columbus Circle has a curtain wall facade made mainly of Vermont marble. This is a contrast to many commercial structures of the time, which mostly contained facades of brick, limestone, or terracotta, 5 Columbus Circle's main elevations, or sides, face 58th Street to the north and Broadway to the west. The two primary elevations are connected by a curved corner; the marble cladding served to emphasize the thinness of the curtain wall. The curved corner, similar to one on the Flatiron Building, is clad with smooth stone to soften the acute angle facing 58th Street and Broadway. On each floor, there are seven bays facing Broadway and eight facing 58th Street. The eastern and southern facades are faced in plain brick with some window openings on either side. The northern and western facades' windows have kalamein frames and sashes, while the eastern and southern facades have wire glass.

The main entrance to the building, in the southernmost bay facing Broadway, contains a double door of bronze and glass beneath a glass transom. A freight entrance is in the two eastern bays on 58th Street. The lowest two stories have a colonnade of Ionic columns, looking into the Nordstrom store in the base. There are arched windows on the 1st and 2nd stories, looking from the street into the Nordstrom store. These are replicas of the original windows that looked into the salesroom of the building's namesake, the United States Rubber Company (U.S. Rubber). After the 1958 renovation, there was a door at the corner of Broadway and 58th Street, leading to a ground-level banking space. The remainder of the 1st floor contained double-height display windows. The 2nd floor was clad with gray marble panels, with a stone band course running above it. These modifications were removed starting in 2018, when the base was restored to its original design.