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ABBA Voyage
ABBA Voyage is a virtual concert residency by the Swedish pop group ABBA. The concerts feature virtual avatars (dubbed "ABBAtars"), depicting the group as they appeared in 1979 and using the original vocals recorded by the group, accompanied by a 10 piece live instrumental band on stage. The concerts are held in the ABBA Arena, a purpose-built venue in the Queen Elizabeth Olympic Park in London. It is produced by Svana Gisla and Ludvig Andersson, directed by Baillie Walsh, co-executive produced by Johan Renck and choreographed by Wayne McGregor.
The digital versions of ABBA were created with motion capture and performance techniques with the four band members and the visual effects company Industrial Light & Magic, in what is the company's first foray into music.
According to media reports, the project is one of the most expensive live music experiences in history, with a budget of $175 million. The show was nominated for two categories at the 21st Visual Effects Society Awards, losing Outstanding Virtual Cinematography in a CG Project to the film Avatar: The Way of Water (2022), but winning Outstanding Visual Effects in a Special Venue Project.
ABBA had unofficially split up in December 1982, and despite renewed interest in the band from the 1990s onwards, following the worldwide success of their greatest hits album ABBA Gold, the musical Mamma Mia! and its film adaptation, the members had repeatedly refused to re-form. Reportedly, they turned down an offer of $1 billion in 2000 to perform again. In 2008, Björn Ulvaeus told The Sunday Telegraph, "We will never appear on stage again. There is simply no motivation to re-group." He repeated the statement in an interview in 2014 while promoting the publication of ABBA: The Official Photo Book.
In 2016 American media reported that British entrepreneur Simon Fuller had approached ABBA with his idea to create a virtual reality ABBA using new technology. In November that year Fuller was photographed in London meeting with ABBA. In September 2017, Benny Andersson told Swedish newspaper Expressen that there were plans for ABBA to tour "virtually", using digital avatars of the group. In April 2018, the four members issued a statement saying that during preparations for the tour, they had regrouped in the studio and had recorded two new songs, titled "I Still Have Faith in You" and "Don't Shut Me Down".
On 26 August 2021, the "ABBA Voyage" website was launched, indicating the announcement of a new project a week later. On 2 September 2021, a globally-streamed press conference from the Queen Elizabeth Olympic Park in east London confirmed that the virtual concerts would take place in London from 27 May 2022. In addition, Voyage, a new ABBA album, was announced to be released on 5 November 2021. The new album features ten songs, including the previously-announced "I Still Have Faith in You" and "Don't Shut Me Down". The concerts feature a 10-piece live band playing alongside the group's digital avatars, performing 22 of ABBA's songs. The live band members were selected by James Righton of Klaxons, and its first incarnation featured Little Boots on keyboards. Andersson commented that while building the setlist, the band realised that "we cannot not play [the hits] but we also wanted to give the concert some dynamics, so there are a few songs that the audience will not be too familiar with, but we like them so we put them in. It's 21 songs and it feels good".
Concerts started in May 2022, and, so far, are extended until November 2026. In 2022, The New York Times reported that shows could extend up until April 2026, when the permission for the ABBA Arena was to expire to give space to a housing development on the site.
As of September 4, 2023, ABBA Voyage sold more than 1.5 million tickets and has generated over $150 million in sales, outperforming many major live shows. The venue maintains a near-perfect attendance record, with a 99% full house every night. The show runs seven times a week, earning over $2 million weekly, with an average ticket price of around £85 ($105).
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ABBA Voyage
ABBA Voyage is a virtual concert residency by the Swedish pop group ABBA. The concerts feature virtual avatars (dubbed "ABBAtars"), depicting the group as they appeared in 1979 and using the original vocals recorded by the group, accompanied by a 10 piece live instrumental band on stage. The concerts are held in the ABBA Arena, a purpose-built venue in the Queen Elizabeth Olympic Park in London. It is produced by Svana Gisla and Ludvig Andersson, directed by Baillie Walsh, co-executive produced by Johan Renck and choreographed by Wayne McGregor.
The digital versions of ABBA were created with motion capture and performance techniques with the four band members and the visual effects company Industrial Light & Magic, in what is the company's first foray into music.
According to media reports, the project is one of the most expensive live music experiences in history, with a budget of $175 million. The show was nominated for two categories at the 21st Visual Effects Society Awards, losing Outstanding Virtual Cinematography in a CG Project to the film Avatar: The Way of Water (2022), but winning Outstanding Visual Effects in a Special Venue Project.
ABBA had unofficially split up in December 1982, and despite renewed interest in the band from the 1990s onwards, following the worldwide success of their greatest hits album ABBA Gold, the musical Mamma Mia! and its film adaptation, the members had repeatedly refused to re-form. Reportedly, they turned down an offer of $1 billion in 2000 to perform again. In 2008, Björn Ulvaeus told The Sunday Telegraph, "We will never appear on stage again. There is simply no motivation to re-group." He repeated the statement in an interview in 2014 while promoting the publication of ABBA: The Official Photo Book.
In 2016 American media reported that British entrepreneur Simon Fuller had approached ABBA with his idea to create a virtual reality ABBA using new technology. In November that year Fuller was photographed in London meeting with ABBA. In September 2017, Benny Andersson told Swedish newspaper Expressen that there were plans for ABBA to tour "virtually", using digital avatars of the group. In April 2018, the four members issued a statement saying that during preparations for the tour, they had regrouped in the studio and had recorded two new songs, titled "I Still Have Faith in You" and "Don't Shut Me Down".
On 26 August 2021, the "ABBA Voyage" website was launched, indicating the announcement of a new project a week later. On 2 September 2021, a globally-streamed press conference from the Queen Elizabeth Olympic Park in east London confirmed that the virtual concerts would take place in London from 27 May 2022. In addition, Voyage, a new ABBA album, was announced to be released on 5 November 2021. The new album features ten songs, including the previously-announced "I Still Have Faith in You" and "Don't Shut Me Down". The concerts feature a 10-piece live band playing alongside the group's digital avatars, performing 22 of ABBA's songs. The live band members were selected by James Righton of Klaxons, and its first incarnation featured Little Boots on keyboards. Andersson commented that while building the setlist, the band realised that "we cannot not play [the hits] but we also wanted to give the concert some dynamics, so there are a few songs that the audience will not be too familiar with, but we like them so we put them in. It's 21 songs and it feels good".
Concerts started in May 2022, and, so far, are extended until November 2026. In 2022, The New York Times reported that shows could extend up until April 2026, when the permission for the ABBA Arena was to expire to give space to a housing development on the site.
As of September 4, 2023, ABBA Voyage sold more than 1.5 million tickets and has generated over $150 million in sales, outperforming many major live shows. The venue maintains a near-perfect attendance record, with a 99% full house every night. The show runs seven times a week, earning over $2 million weekly, with an average ticket price of around £85 ($105).