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Virtual concert
A virtual concert, also called V-concert or virtual live, refers to a performance in which the performers are represented by virtual avatars. Virtual concerts can take place in real life, where digital representations of the performers are projected on stage, or within fully digital virtual worlds. Performers in virtual concerts may represent real individuals, but can also be entirely fictitious characters.
Real-life virtual concerts are seen globally, for instance in South Korea where hologram performances by groups such as Girls' Generation have attracted thousands of fans, or in London with the ABBA Voyage concert residency selling over 1 million tickets in both 2023 and 2024.
More recently, virtual concerts have taken place in video games. Games like Fortnite Battle Royale, Roblox, and Minecraft have been used by artists as venues to reach wider audiences and offer interactive experiences for attendees.
Virtual concerts have received various reactions from audience members, with some arguing that they are financially motivated and take away from the traditional live concert experience. Others raised ethical concerns with holograms of deceased artists. Those who enjoy virtual concerts appreciate its use of visual effects and accessibility.
Within the K-pop music industry, V-concerts were first introduced by several South Korean record labels such as SM Entertainment and YG Entertainment. In 1998, SM Entertainment attempted to kick start its first holographic debut with H.O.T. (a now-defunct boy band), but failed to do so.
Since the 2000s, a combination of an old stage technique called Pepper’s Ghost and modern visual effects technologies has been used to place hologram-like portrayals of artists and animated characters on stage.
At the 2006 Grammy Awards, the virtual band Gorillaz performed live using holograms of their animated characters. Projected on stage using transparent screens, the holograms performed “Hung Up” alongside Madonna and “Feel Good Inc.” with De La Soul, blending real-life performers with virtual ones.
In 2009, Japanese virtual idol Hatsune Miku held her first live performance using semi-holographic technology developed by Crypton Future Media, in which the idol’s projected image was transported between three on-stage transparent screens as she performed. Since then, her concert technology has evolved to use layered screens and multiple projections to produce a 3-D effect.
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Virtual concert
A virtual concert, also called V-concert or virtual live, refers to a performance in which the performers are represented by virtual avatars. Virtual concerts can take place in real life, where digital representations of the performers are projected on stage, or within fully digital virtual worlds. Performers in virtual concerts may represent real individuals, but can also be entirely fictitious characters.
Real-life virtual concerts are seen globally, for instance in South Korea where hologram performances by groups such as Girls' Generation have attracted thousands of fans, or in London with the ABBA Voyage concert residency selling over 1 million tickets in both 2023 and 2024.
More recently, virtual concerts have taken place in video games. Games like Fortnite Battle Royale, Roblox, and Minecraft have been used by artists as venues to reach wider audiences and offer interactive experiences for attendees.
Virtual concerts have received various reactions from audience members, with some arguing that they are financially motivated and take away from the traditional live concert experience. Others raised ethical concerns with holograms of deceased artists. Those who enjoy virtual concerts appreciate its use of visual effects and accessibility.
Within the K-pop music industry, V-concerts were first introduced by several South Korean record labels such as SM Entertainment and YG Entertainment. In 1998, SM Entertainment attempted to kick start its first holographic debut with H.O.T. (a now-defunct boy band), but failed to do so.
Since the 2000s, a combination of an old stage technique called Pepper’s Ghost and modern visual effects technologies has been used to place hologram-like portrayals of artists and animated characters on stage.
At the 2006 Grammy Awards, the virtual band Gorillaz performed live using holograms of their animated characters. Projected on stage using transparent screens, the holograms performed “Hung Up” alongside Madonna and “Feel Good Inc.” with De La Soul, blending real-life performers with virtual ones.
In 2009, Japanese virtual idol Hatsune Miku held her first live performance using semi-holographic technology developed by Crypton Future Media, in which the idol’s projected image was transported between three on-stage transparent screens as she performed. Since then, her concert technology has evolved to use layered screens and multiple projections to produce a 3-D effect.