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ATA (Israeli company)
ATA Textile Company Ltd. (Hebrew: "אתא חברה לטקסטיל בע"מ") was one of the first industrial enterprises founded in Israel, established in 1934. It was the first company in Israel to manufacture and design textiles locally. The textile factory continued to grow until the 1970s, and closed in 1985. ATA was re-established as a fashion brand in 2016 and is now based in Tel Aviv.
ATA was founded in 1934 by Erich Moller, the son of Jewish industrialists from Czechoslovakia. Moller purchased 110 acres of land in the small community of Kefar Ata (or "Kufritta", now known as Kiryat Ata), where he began the construction of a textile factory. Although named after the community in which it was founded, Israeli writer and Nobel Prize laureate Shmuel Yosef Agnon later declared that "ATA" stood for "Ariga Totzeret Artzenu" ("Textiles from our land").
In the summer of 1934, a water well was drilled on Moller's property, and a road was built directly linking the factory to nearby Haifa. Following the paving of the road, the area was electrified and telecom infrastructure was built. The architecture of the factory was based on plans from the Czechoslovak Škoda plant, who, due to financial agreements, became secondary contractors for construction of the factory. Machinery was also imported from Czechoslovakia, and pamphlets urging members of Zionist organizations in the country to study textile manufacturing were distributed in order to gather potential employees. The first workers who arrived from Czechoslovakia lived in communal workers' quarters on the site of the factory.
By 1936, the ATA factory had 115 employees, mostly from nearby kibbutzim, including Mishmar Yam (now Afek), Ein HaMifratz, and Kfar Masaryk.
In 1938, the factory had 205 employees, and ownership of the plant was passed onto Erich Moller's cousin, Hans Moller, who then made aliyah.
The advent of World War II created a disconnect between Škoda in Czechoslovakia and ATA. Now operating independently, ATA became the largest supplier of tents and uniforms to the British Army in the Middle East. During the war, Mandatory Palestine served as a strategic centre for British military operations in the region, which guarded travel to India via the Suez Canal. As British supply transport was regularly subject to German submarine attacks, distribution and manufacturing was forced to centre around local factories in Palestine. Thus, much of what became Israeli industry after the establishment of the State of Israel grew during this period.
Hans and Erich Moller established a subsidiary in order to market ATA goods during this period, called Theta ("תטא"). The company managed its own stores, as well as franchising them. Franchisees followed strict product display guidelines, thus these stores maintained a uniform appearance. Sales grew during this period and customers flocked to the stores. As ATA grew in popularity and in size, it began to establish benefits for its employees, as well as establishing its own discounted grocery stores for employees and their families, and operating as a pseudo-co-operative wherein workers were entitled to company shares. They also constructed more formal employee housing near the factories, and allowed ATA workers from nearby kibbutzim to move in. Managers and employees received similar wages. By 1946, ATA had 921 workers and was in the process of expanding the factory.
With the establishment of the State of Israel in 1948, as well as the consolidation of Jewish paramilitary organizations into the Israel Defense Forces ("IDF"), ATA became the chief manufacturer of IDF uniforms, socks, underwear, stretchers, tents, and machine gun straps.
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ATA (Israeli company)
ATA Textile Company Ltd. (Hebrew: "אתא חברה לטקסטיל בע"מ") was one of the first industrial enterprises founded in Israel, established in 1934. It was the first company in Israel to manufacture and design textiles locally. The textile factory continued to grow until the 1970s, and closed in 1985. ATA was re-established as a fashion brand in 2016 and is now based in Tel Aviv.
ATA was founded in 1934 by Erich Moller, the son of Jewish industrialists from Czechoslovakia. Moller purchased 110 acres of land in the small community of Kefar Ata (or "Kufritta", now known as Kiryat Ata), where he began the construction of a textile factory. Although named after the community in which it was founded, Israeli writer and Nobel Prize laureate Shmuel Yosef Agnon later declared that "ATA" stood for "Ariga Totzeret Artzenu" ("Textiles from our land").
In the summer of 1934, a water well was drilled on Moller's property, and a road was built directly linking the factory to nearby Haifa. Following the paving of the road, the area was electrified and telecom infrastructure was built. The architecture of the factory was based on plans from the Czechoslovak Škoda plant, who, due to financial agreements, became secondary contractors for construction of the factory. Machinery was also imported from Czechoslovakia, and pamphlets urging members of Zionist organizations in the country to study textile manufacturing were distributed in order to gather potential employees. The first workers who arrived from Czechoslovakia lived in communal workers' quarters on the site of the factory.
By 1936, the ATA factory had 115 employees, mostly from nearby kibbutzim, including Mishmar Yam (now Afek), Ein HaMifratz, and Kfar Masaryk.
In 1938, the factory had 205 employees, and ownership of the plant was passed onto Erich Moller's cousin, Hans Moller, who then made aliyah.
The advent of World War II created a disconnect between Škoda in Czechoslovakia and ATA. Now operating independently, ATA became the largest supplier of tents and uniforms to the British Army in the Middle East. During the war, Mandatory Palestine served as a strategic centre for British military operations in the region, which guarded travel to India via the Suez Canal. As British supply transport was regularly subject to German submarine attacks, distribution and manufacturing was forced to centre around local factories in Palestine. Thus, much of what became Israeli industry after the establishment of the State of Israel grew during this period.
Hans and Erich Moller established a subsidiary in order to market ATA goods during this period, called Theta ("תטא"). The company managed its own stores, as well as franchising them. Franchisees followed strict product display guidelines, thus these stores maintained a uniform appearance. Sales grew during this period and customers flocked to the stores. As ATA grew in popularity and in size, it began to establish benefits for its employees, as well as establishing its own discounted grocery stores for employees and their families, and operating as a pseudo-co-operative wherein workers were entitled to company shares. They also constructed more formal employee housing near the factories, and allowed ATA workers from nearby kibbutzim to move in. Managers and employees received similar wages. By 1946, ATA had 921 workers and was in the process of expanding the factory.
With the establishment of the State of Israel in 1948, as well as the consolidation of Jewish paramilitary organizations into the Israel Defense Forces ("IDF"), ATA became the chief manufacturer of IDF uniforms, socks, underwear, stretchers, tents, and machine gun straps.
