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Hub AI
Acxiom AI simulator
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Hub AI
Acxiom AI simulator
(@Acxiom_simulator)
Acxiom
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.
The company has offices in the United States, Europe and Asia.
Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983 it incorporated as CCX Network, Inc. and made its first public offering. In 1988 it became Acxiom Corporation.
In November 1997, Acxiom acquired Buckley Dement, a provider of healthcare fulfillment and professional medical lists. In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.
In early 2004, Acxiom acquired part of Claritas, a European data provider. In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business.
In April 2007, Acxiom acquired Kefta, a real-time personalization company, and incorporated its clients and technology into its Digital Impact division. It acquired EchoTarget, a dynamic banner retargeting company, to expand its interactive marketing offerings.
On May 16, 2007, Acxiom Corporation agreed to a buyout by investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including assuming about $756 million of debt. However, in October 2007, due to challenging credit market conditions, the companies decided to terminate the deal. Concurrently, Acxiom announced the retirement of Chairman Charles Morgan, pending the selection of his successor.
Acxiom
Acxiom (pronounced "ax-ee-um") is a Conway, Arkansas-based database marketing company. The company collects, analyzes and sells customer and business information used for targeted advertising campaigns. The company was formed in 2018 when Acxiom Corporation (since renamed LiveRamp) spun off its Acxiom Marketing Services (AMS) division to global advertising network Interpublic Group of Companies.
In 2018, The Interpublic Group of Companies acquired the Acxiom Marketing Services division of Acxiom Corporation and renamed it Acxiom LLC, with the remaining portion of Acxiom Corporation becoming the publicly held company of LiveRamp.
The company has offices in the United States, Europe and Asia.
Acxiom was founded in 1969 as Demographics, Inc. by Charles D. Ward in Conway, Arkansas. The company was initially involved in producing mailing lists using phonebooks and payroll processing. In 1980, the company changed its name to Conway Communications Exchange, and in 1983 it incorporated as CCX Network, Inc. and made its first public offering. In 1988 it became Acxiom Corporation.
In November 1997, Acxiom acquired Buckley Dement, a provider of healthcare fulfillment and professional medical lists. In May 1998, Acxiom made the announcement that it would acquire one of its competitors, May & Speh.
In early 2004, Acxiom acquired part of Claritas, a European data provider. In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business.
In April 2007, Acxiom acquired Kefta, a real-time personalization company, and incorporated its clients and technology into its Digital Impact division. It acquired EchoTarget, a dynamic banner retargeting company, to expand its interactive marketing offerings.
On May 16, 2007, Acxiom Corporation agreed to a buyout by investment firms Silver Lake Partners and ValueAct Capital in an all-cash deal valued at $3 billion, including assuming about $756 million of debt. However, in October 2007, due to challenging credit market conditions, the companies decided to terminate the deal. Concurrently, Acxiom announced the retirement of Chairman Charles Morgan, pending the selection of his successor.