Alan Rothenberg
Alan Rothenberg
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Alan Rothenberg

Alan Isaac Rothenberg (born April 10, 1939) is an American lawyer and businessman, known for his involvement in soccer in the United States. He is the namesake of the Alan I. Rothenberg Trophy, which was awarded annually to the winner of the MLS Cup from 1996 to 2007. Rothenberg was president of U.S. Soccer, the governing body of American soccer, during the 1990s and oversaw the 1994 FIFA World Cup and the 1999 Women's World Cup in the United States and the establishment of Major League Soccer in 1996.

Rothenberg earned the FIFA Order of Merit in 2006. Rothenberg was inducted into the U.S. National Soccer Hall of Fame in 2007 in recognition of his contribution as a "Builder" of the sport in the United States.

Rothenberg was born in 1939 in Detroit, Michigan to Edward and Belle Rothenberg. He graduated from the University of Michigan Law School in 1963 where he finished top of his class. After law school, he moved to California and began working as a lawyer at the law firm of O'Melveny & Myers. He was a fan and follower of traditional American sports.

Rothenberg had no experience with soccer until the age of 28, when he came into contact with the nascent North American Soccer League while working as a lawyer for Jack Kent Cooke. Cooke, who owned several sports teams, had also acquired the NASL's Los Angeles Wolves, a short-lived team that lasted only until 1968.

Almost ten years after the folding of the Wolves, Rothenberg headed an investment group that bought the Los Angeles Aztecs, a newer club in the same league, but he sold the team after three seasons in 1980, thus escaping the later collapse of the league. Rothenberg later stated that his timing in buying the team had simply been wrong — "I mistakenly thought the time was right and three years later I realized that the time was wrong. I liked soccer, thought it was a great opportunity then, and thought it was now."

In 1984, Rothenberg was asked by Peter Ueberroth, the organizer of the 1984 Summer Olympics in Los Angeles, to take on the role of commissioner of soccer for the Olympic Games. The unexpected popularity of soccer that summer — including multiple sell-outs of the 100,000+ seat Rose Bowl — established before the world that an American audience for the game existed. The success of soccer at the 1984 Olympics, under Rothenberg's leadership, was a significant factor in FIFA awarding the United States in 1988 the right to host the 1994 World Cup.

Rothenberg's success in the capacity of commissioner caused FIFA to seek out his services as director of the 1994 World Cup, which FIFA had decided award to the US. In 1990, with FIFA's backing, Rothenberg defeated the unpopular incumbent Werner Fricker in a landslide in an election for the Presidency of the United States Soccer Federation. Rothenberg was then named Chairman of the World Cup 1994 Organizing Committee. Rothenberg pushed for the 1994 World Cup to be held in large venues. Under Rothenberg's guidance, the 1994 World Cup was a major success. The tournament set records for attendance, with the 2.5 million attendance breaking the previous record by 1 million, and resulted in U.S. Soccer earning a surplus of more than $50 million.

Fulfilling a promise to FIFA made as part of the World Cup bid, Rothernberg oversaw the establishment of Major League Soccer, the first fully professional U.S. outdoor league since the NASL. Rothenberg was president of the U.S. Soccer Federation for two four-year terms until 1998, when term limits forced him to step down from the post. Rothenberg also chaired the 1999 FIFA Women's World Cup which was hosted by the United States and was the historic breakthrough event in women's sports.

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