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Peter Ueberroth

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Peter Ueberroth

Peter Victor Ueberroth (/ˈjuːbərɒθ/; born September 2, 1937) is an American sports and business executive known for his involvement in the Olympics and in Major League Baseball. A Los Angeles–based businessman, he was the chairman of the Los Angeles Olympic Organizing Committee which brought the games to Los Angeles in 1984. Ueberroth was named 1984's Time Man of the Year for his success in organizing the Olympic Games, and was also named The Sporting News Sportsman of the Year.

After the conclusion of the games, he was named as the sixth commissioner of baseball, a role he held from 1984 to 1989. He later served as the chairman of the United States Olympic & Paralympic Committee from 2004 to 2008.

Ueberroth was born in Evanston, Illinois, the son of Laura (Larson) and Victor Ueberroth. His father was of German and Austrian descent, and his mother was of Swedish and Irish ancestry. He caddied at Sunset Ridge Country Club, in Northfield, Illinois. He grew up in Northern California. While attending Fremont High School, Ueberroth excelled in football, baseball, and swimming. After graduating from high school, Ueberroth attended San Jose State University on an athletic scholarship. While attending San Jose State he joined Delta Upsilon. He competed in the 1956 United States Olympic water polo trials but failed to make the team. Ueberroth ultimately graduated from San Jose State in 1959 with a degree in business.

After college, Ueberroth became a vice president and shareholder in Trans International Airlines (he was 22 years old at the time), then owned by future billionaire Kirk Kerkorian. Ueberroth worked at Trans International until 1963, when he founded his own travel company, which would become First Travel Corporation. By the time he sold First Travel in 1980, it was the second largest travel business in North America.

After Los Angeles was awarded the 1984 Summer Olympics in 1978, management consulting firm Korn Ferry was tasked with finding a president for the Los Angeles Olympic Organizing Committee. Ueberroth was one of over 200 people approached for the role; other prominent candidates included Curt Gowdy, Alexander Haig, Lee Iacocca, and Pete Rozelle. Ueberroth later wrote that he was initially reluctant to apply for the job, but eventually agreed to meet with LAOOC board members one-on-one. In the first of these meetings, he wrote, Justin Dart declared that he did not want to meet any other candidates. Ueberroth's primary competitor for the position was Edwin Steidle, the chairman of May Company California. When the LAOOC board put the matter to a final vote on March 26, 1979, a two-week delay was requested to allow Steidle to negotiate the terms of his exit from May. With 17 of the 22 members present, the board voted 9–8 to deny the request, effectively making Ueberroth the only candidate. Rafer Johnson, who later lit the cauldron at the opening ceremony, was reportedly the deciding vote. Ueberroth was then chosen unanimously.

Ueberroth remained in the role for the next five years, serving until after the Olympics were over. At the LAOOC's peak, Ueberroth and his second-in-command Harry Usher were responsible for managing 70,000 employees and volunteers. Ueberroth received the Olympic Order in gold from the International Olympic Committee (IOC). Due to the success of the games, he was named Time magazine's Man of the Year in 1984. Organizing the first privately financed Olympic Games in history, Ueberroth and Usher were credited with successfully keeping operational costs low while attracting over $600 million in sponsorship and broadcasting revenues. This resulted in a surplus of nearly $250 million, which was subsequently used to support youth and sports activities throughout the United States. The privately run Olympics became the model for future Games, and Ueberroth's aggressive recruiting of sponsors for the 1984 Olympics is credited as the genesis for the current Olympic sponsorship program. Due to recruiting competitors between the Los Angeles Olympic Committee and the United States Olympic Committee (USOC), after 1984 all Olympics in the US had their local organizing committees enter into recruitment agreements with the USOC to jointly recruit sponsors and share revenue. Coincidentally, he was born on the day on which the founder of the modern Olympic Games, Baron Pierre de Coubertin, died.

Ueberroth was elected to succeed Bowie Kuhn on March 3, 1984, and took office on October 1 of that year. As a condition of his hiring, Ueberroth increased the commissioner's fining ability from US$5,000 to $250,000. His salary was raised to a reported $450,000, nearly twice what Kuhn was paid.

Just as Ueberroth was taking office, the Major League Umpires Union was threatening to strike the postseason. Ueberroth managed to arbitrate the disagreement and had the umpires back to work before the League Championship Series were over. The next summer, Ueberroth worked behind the scenes to limit a players' strike to one day before a new labor agreement was worked out with the Players Association.

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