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Alex Sim-Wise
Alexandra "Alex" Emily Sim-Wise (born 11 November 1981) is an English model, writer and TV presenter.
Raised in Coventry, Sim-Wise started modeling after winning an FHM student competition while she was studying at university, where she was Captain of her University Cheerleading squad. She graduated in 2004 with a degree in Film and American Studies.[unreliable source?][verification needed]
A natural redhead, she worked for The Fratellis as the real-life version of the redhead pin-up on the cover of their debut album, appearing in TV adverts, in-store appearances, and with the band at Reading festival. She also appeared in a commercial for the 2006 racing video game Juiced, which was voted the best viral ad created by a UK digital creative agency in Channel 4's Ideas Factory viral competition.
During her modeling career, she shot for Agent Provocateur, Rankin and Perou.
She started working for the men's lifestyle magazine Front at the beginning of 2007, writing her own column entitled "Wise Words: the Secret Life of a Model" which also features a look into her day-to-day life via random personal snapshots.
In 2009, she started writing for Front's video games section and was the magazine’s Games Editor.
Sim-Wise left Front in May 2012; her final article was in issue 169.
She was a correspondent for G4's Attack of the Show! and X-Play. G4TV is an American cable and satellite television channel that focuses on video games and gadgets. In addition to her correspondent duties, she has also co-hosted Attack of the Show!; worked as a field reporter for G4 during its live E3 2010 coverage; and presented the segment “The Feed” on Attack of the Show!
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Alex Sim-Wise
Alexandra "Alex" Emily Sim-Wise (born 11 November 1981) is an English model, writer and TV presenter.
Raised in Coventry, Sim-Wise started modeling after winning an FHM student competition while she was studying at university, where she was Captain of her University Cheerleading squad. She graduated in 2004 with a degree in Film and American Studies.[unreliable source?][verification needed]
A natural redhead, she worked for The Fratellis as the real-life version of the redhead pin-up on the cover of their debut album, appearing in TV adverts, in-store appearances, and with the band at Reading festival. She also appeared in a commercial for the 2006 racing video game Juiced, which was voted the best viral ad created by a UK digital creative agency in Channel 4's Ideas Factory viral competition.
During her modeling career, she shot for Agent Provocateur, Rankin and Perou.
She started working for the men's lifestyle magazine Front at the beginning of 2007, writing her own column entitled "Wise Words: the Secret Life of a Model" which also features a look into her day-to-day life via random personal snapshots.
In 2009, she started writing for Front's video games section and was the magazine’s Games Editor.
Sim-Wise left Front in May 2012; her final article was in issue 169.
She was a correspondent for G4's Attack of the Show! and X-Play. G4TV is an American cable and satellite television channel that focuses on video games and gadgets. In addition to her correspondent duties, she has also co-hosted Attack of the Show!; worked as a field reporter for G4 during its live E3 2010 coverage; and presented the segment “The Feed” on Attack of the Show!