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Allan Fleming

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Allan Fleming

Allan Robb Fleming RCA (7 May 1929 – 31 December 1977) was a Canadian graphic designer best known for having created the Canadian National Railway logo, designing the best-selling 1967 Centennial book Canada: A Year of the Land/Canada, du temps qui passe, and for revolutionizing the look of scholarly publishing in Canada, particularly at University of Toronto Press.

Born in Toronto, Ontario, he was vice president and director of creative services at the typographic firm Cooper and Beatty Ltd. when he designed the new CN logo in 1959. In 1962, he became art director for Maclean's magazine. From 1963 to 1968, he was director of creative services at MacLaren Advertising. From 1968 to 1976, he was the chief designer at the University of Toronto Press.

He was a member of the Royal Canadian Academy of Arts and the Alliance Graphique Internationale, a Fellow of the Ontario College of Art, and the first Fellow of the Society of Graphic Designers of Canada.

Allan Robb Fleming was the son of Isabella Osborne Fleming, a nurse, and Allan Stevenson Fleming, a clerk with Canadian National Railways. His parents were both Scottish immigrants to Toronto.

Between 1937 and 1939 the young Allan was hospitalized in Sick Children's Hospital in Toronto because of an ear infection that required radical surgery and caused the permanent loss of hearing in his left ear. He never forgot the trauma. In 1939 Allan and his mother travelled to California as part of his recuperation; attending the Hollywood Premier of "The Wizard of Oz" formed an indelible impression.

Back in Toronto, he attended Western Technical Collegiate from 1943 to 1945 in the commercial art stream. When he was 15, in 1944, his father died of bone cancer. From 1945 until 1947 Fleming worked as an illustrator in the mail order-advertising department of the T. Eaton Company, and then until 1951 became a layout artist with Art Associates Studio and an art director with the advertising firm Aikin McCracken.

Fleming married Nancy Barbara Chisholm in 1951. Working at the advertising firm Art and Design Service, he was involved with clients such as Ford, Helena Rubenstein, and Kaiser-Frazer. In April 1953, the Flemings relocated to England for two years, where Fleming studied letterforms and the design of type and books, being mentored by such eminent English designers and design historians as Stanley Morison, Oliver Simon, Herbert Spencer, and Beatrice Warde.

When the Flemings returned to Toronto in May 1955, Allan set up as a freelance designer with illustrator Lewis Parker and taught part-time at the Ontario College of Art. He became head of typography at the college, a post he held until 1961. He also set up an independent graphic design studio in his home in November 1955, hiring his then student, Ken Rodmell, as his assistant a year later. It was in this period that Fleming designed his first book.

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