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McCann (company)
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry.
McCann-Erickson executive Dorothy B. McCann produced Death Valley Days and Dr. Christian.
In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; Time magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue.
McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the "I'd Like to Buy the World a Coke" jingle. The song for the commercial was recorded by The New Seekers, and first aired as a radio ad before being made into a television commercial. The song was rerecorded for commercial release as "I'd Like to Teach the World to Sing (In Perfect Harmony)". The commercial was featured in the final episode of the TV series Mad Men. McCann Erickson also developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-A-Roni jingle (based on a 1923 song, "Barney Google"). McCann Erickson also developed the Gold Blend couple advertisements for Nescafé, which aired from 1987 to 1993. McCann worked on Russia Today's 2008 rebranding and came up with their slogan, "Question More".
Other McCann campaigns have included "Quick, Henry, the Flit!" from the 1928 ads created by Theodor (Dr. Seuss) Geisel; "You can be sure… if it's Westinghouse" from 1954, which featured the actress and consumer advocate Betty Furness in the commercials; "Wouldn't you really rather have a Buick," from 1965; and "It's Better in the Bahamas," from 1976.
The agency also introduced the line, "If you've got the time, we've got the beer" for Miller High Life in 1971, and then "Everything you've always wanted in a beer. And less." in the 1973 introduction of Miller Lite beer. During Super Bowl XIV in 1980, the agency ran a Coca-Cola commercial starring the Pittsburgh Steelers defensive tackle "Mean" Joe Greene that USA Today's Ad Meter poll of readers ranked in 2016 as the No. 1 Super Bowl commercial of all time.
In 1973, McCann New York launched the campaign for L'Oréal's hair coloring products featuring the line, "Because I'm Worth It." It featured three female personalities beginning with Joanne Dusseau, Meredith Baxter Birney and Cybill Shepherd, explaining why they were willing to spend more for their hair.
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McCann (company)
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in over 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
McCann Worldgroup, along with agency networks MullenLowe and FCB, make up The Interpublic Group of Companies (IPG), one of the four large holding companies in the advertising industry.
McCann-Erickson executive Dorothy B. McCann produced Death Valley Days and Dr. Christian.
In 1964, the "Put a Tiger in Your Tank" campaign was developed by McCann Erickson for Esso. Sales soared and the advertising became the talk of the land; Time magazine declared 1964 to be "The Year of the Tiger" along Madison Avenue.
McCann Erickson created Coca-Cola's "It's The Real Thing" slogan and ad campaign, including the 1971 "Hilltop" ad, which featured the "I'd Like to Buy the World a Coke" jingle. The song for the commercial was recorded by The New Seekers, and first aired as a radio ad before being made into a television commercial. The song was rerecorded for commercial release as "I'd Like to Teach the World to Sing (In Perfect Harmony)". The commercial was featured in the final episode of the TV series Mad Men. McCann Erickson also developed the "Army Strong" campaign for the United States Army. The company also developed the MasterCard commercial saying "There are some things money can't buy. For everything else, there's MasterCard", as well as the Rice-A-Roni jingle (based on a 1923 song, "Barney Google"). McCann Erickson also developed the Gold Blend couple advertisements for Nescafé, which aired from 1987 to 1993. McCann worked on Russia Today's 2008 rebranding and came up with their slogan, "Question More".
Other McCann campaigns have included "Quick, Henry, the Flit!" from the 1928 ads created by Theodor (Dr. Seuss) Geisel; "You can be sure… if it's Westinghouse" from 1954, which featured the actress and consumer advocate Betty Furness in the commercials; "Wouldn't you really rather have a Buick," from 1965; and "It's Better in the Bahamas," from 1976.
The agency also introduced the line, "If you've got the time, we've got the beer" for Miller High Life in 1971, and then "Everything you've always wanted in a beer. And less." in the 1973 introduction of Miller Lite beer. During Super Bowl XIV in 1980, the agency ran a Coca-Cola commercial starring the Pittsburgh Steelers defensive tackle "Mean" Joe Greene that USA Today's Ad Meter poll of readers ranked in 2016 as the No. 1 Super Bowl commercial of all time.
In 1973, McCann New York launched the campaign for L'Oréal's hair coloring products featuring the line, "Because I'm Worth It." It featured three female personalities beginning with Joanne Dusseau, Meredith Baxter Birney and Cybill Shepherd, explaining why they were willing to spend more for their hair.