Angus Reid (entrepreneur)
Angus Reid (entrepreneur)
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Angus Reid (entrepreneur)

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Angus Reid (entrepreneur)

Angus Reid (born December 17, 1947) is a Canadian entrepreneur, pollster, and sociologist. He is the chairman of the Angus Reid Institute and CEO and founder of Angus Reid Global. He is director of the Reid Campbell Group which operates Rival Technologies and Reach 3 Insights. He has written numerous columns on environmental, legal, economic, social, and political issues and is the author of Shakedown: How the New Economy is Changing our Lives (1996).

Reid was born in Regina, Saskatchewan, on December 17, 1947.

Enrolled at the University of Manitoba Faculty of Arts, he earned both his B.A. in sociology and history in 1969 and his M.A. in Sociology in 1971. Subsequently, in 1974, he received a Ph.D. in sociology from Carleton University in Ottawa. Following his doctoral thesis on the professional socialization of dental students, he took on a position at the University of Manitoba's Faculty of Medicine.

From 1974 to 1980, Reid held an appointment in the University of Manitoba's Faculty of Medicine, Department of Social and Preventive Medicine.

In 1979, he founded Angus Reid Group, Inc., a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. He remained CEO until 2001, selling the organization to Ipsos SA in 2000 to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos as the Canadian arm of the global Ipsos Group.

In 2004, he became CEO of Vision Critical, his son Andrew's research software development startup. Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical's technologies to market research. In 2011, Angus Reid became the chairman at Vision Critical.

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute, a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues. And in February 2019, he returned from retirement to launch Angus Reid Global, a new market research and opinion polling firm serving businesses and organizations across Canada and around the globe.

Reid is the founder and chairman of the Angus Reid Institute, a federally-incorporated charitable foundation dedicated to the measurement and advancement of public opinion in Canada on critical social, economic, and policy issues.

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