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Anitters
Anitters is the name of the fandom of Brazilian singer and songwriter Anitta. Known for their loyalty and willingness to defend the artist, the Anitters play a crucial role in the singer's successful career and are often referred to as the largest fandom in Brazil and one of the biggest in Latin America.
The term "Anitter" was popularized early in Anitta's career when the singer began gaining visibility on Twitter and other social media platforms. Her fans adopted the name as a way to collectively identify themselves, inspired by "ants". Since then, the term has become the official designation for her fan base.
The Anitters are particularly active during the release of singles and award shows, organizing virtual campaigns to boost Anitta's success on digital platforms. This organization also extends to voting campaigns for awards such as the MTV Europe Music Awards, MTV Video Music Awards, and Multishow Brazilian Music Awards, where fans frequently mobilize large numbers of votes to secure victories for the artist.
To continue demonstrating their strength on social media, the fan club created its own platform called StoryTold, designed exclusively for Anitters, with strict participation criteria. The purpose of the platform is to allow fans to share their feelings and organize actions in support of the singer without interference from "haters" — people who spread hateful messages online. This new social network offers a space for posting texts and photos, providing a safe environment for the fan club.
To prevent haters from using the app, individuals interested in creating a profile on StoryTold must fill out a form and undergo a sort of interview conducted by volunteer fans. The goal of this process is to ensure that the applicant is a genuine admirer of Anitta. "The interviews are conducted by fans who have volunteered... Some questions include: How long have you been a fan? Have you interacted with her? The history of their social media is also analyzed," explains Vinícius Paulino de Souza, project manager at the Virtual Business Assistance of Software Solutions (Avess), the company that developed the social network.
The team at Avess stated to g1 that they invested over R$ 400,000 to develop the first version of the app. This amount was taken from the company's own funds, without contributions from investors.
On May 5, 2020, Anitta mobilized the Anitters on her social media to take a stand against an amendment to Provisional Measure 948/20, proposed by federal deputy Felipe Carreras (PSB/PE). The MP addressed the losses in the culture and tourism sectors due to the COVID-19 pandemic, and Carreras's amendment suggested preventing the collection of royalties by any individual or legal entity other than the performer at public or private events.
After strong pressure from the artistic community and the Anitters, along with direct discussions with Anitta, the deputy backed down. On May 6, 2020, Carreras published an "Open Letter to the Artistic Community," in which he announced the withdrawal of the amendment, acknowledging that the proposal had caused misunderstandings.
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Anitters
Anitters is the name of the fandom of Brazilian singer and songwriter Anitta. Known for their loyalty and willingness to defend the artist, the Anitters play a crucial role in the singer's successful career and are often referred to as the largest fandom in Brazil and one of the biggest in Latin America.
The term "Anitter" was popularized early in Anitta's career when the singer began gaining visibility on Twitter and other social media platforms. Her fans adopted the name as a way to collectively identify themselves, inspired by "ants". Since then, the term has become the official designation for her fan base.
The Anitters are particularly active during the release of singles and award shows, organizing virtual campaigns to boost Anitta's success on digital platforms. This organization also extends to voting campaigns for awards such as the MTV Europe Music Awards, MTV Video Music Awards, and Multishow Brazilian Music Awards, where fans frequently mobilize large numbers of votes to secure victories for the artist.
To continue demonstrating their strength on social media, the fan club created its own platform called StoryTold, designed exclusively for Anitters, with strict participation criteria. The purpose of the platform is to allow fans to share their feelings and organize actions in support of the singer without interference from "haters" — people who spread hateful messages online. This new social network offers a space for posting texts and photos, providing a safe environment for the fan club.
To prevent haters from using the app, individuals interested in creating a profile on StoryTold must fill out a form and undergo a sort of interview conducted by volunteer fans. The goal of this process is to ensure that the applicant is a genuine admirer of Anitta. "The interviews are conducted by fans who have volunteered... Some questions include: How long have you been a fan? Have you interacted with her? The history of their social media is also analyzed," explains Vinícius Paulino de Souza, project manager at the Virtual Business Assistance of Software Solutions (Avess), the company that developed the social network.
The team at Avess stated to g1 that they invested over R$ 400,000 to develop the first version of the app. This amount was taken from the company's own funds, without contributions from investors.
On May 5, 2020, Anitta mobilized the Anitters on her social media to take a stand against an amendment to Provisional Measure 948/20, proposed by federal deputy Felipe Carreras (PSB/PE). The MP addressed the losses in the culture and tourism sectors due to the COVID-19 pandemic, and Carreras's amendment suggested preventing the collection of royalties by any individual or legal entity other than the performer at public or private events.
After strong pressure from the artistic community and the Anitters, along with direct discussions with Anitta, the deputy backed down. On May 6, 2020, Carreras published an "Open Letter to the Artistic Community," in which he announced the withdrawal of the amendment, acknowledging that the proposal had caused misunderstandings.