Ann Moore was born in Ohio in 1934. Details regarding her early childhood are limited, but her upbringing likely instilled in her a strong sense of empathy and resourcefulness, qualities that would later prove crucial in her professional and inventive endeavors.

During her service as a Peace Corps nurse in Togo, West Africa, Ann Moore witnessed mothers carrying their babies close to their bodies using a simple cloth. This observation ignited a spark, revealing to her a hands-free and intimately connected way of caring for infants, a concept that deeply resonated with her.

Ann married her husband, Mike Moore, in 1963. This union marked a significant personal milestone and provided a supportive partnership that would be instrumental in her future entrepreneurial pursuits. Mike's role was often behind the scenes, but his encouragement and assistance were vital to Ann's success.

As a new mother herself, Ann found traditional baby carriers and strollers cumbersome and isolating. She yearned for a way to keep her baby close while maintaining the freedom to move and work. This personal frustration further fueled her desire to create a better solution, drawing inspiration from her time in Togo.

Driven by her observations in Africa and her own needs, Ann Moore, along with her mother, designed and sewed the first Snugli baby carrier. This innovative design allowed parents to carry their babies securely and comfortably against their chest, promoting bonding and freeing up their hands. The Snugli quickly gained popularity for its practicality and emotional benefits.

Recognizing the widespread appeal of her invention, Ann Moore and her husband embarked on the challenging journey of commercializing the Snugli. They faced initial skepticism from retailers, who were unfamiliar with the concept of babywearing. However, through perseverance and grassroots marketing, they gradually built a loyal customer base and established the Snugli as a leading baby carrier brand.

After years of dedicated effort, Ann and Mike Moore sold the Snugli company. This marked a significant milestone in their entrepreneurial journey, allowing them to pursue other interests while ensuring the continued success of the product they had created.

Following the sale of the Snugli company, Ann Moore remained an advocate for babywearing and continued to explore innovative designs. Her work paved the way for the modern babywearing industry, influencing countless other carrier designs and promoting the importance of parent-child bonding. Her invention profoundly impacted childcare practices worldwide.