This timeline focuses on the entrepreneurial aspects of Ann Moore's life, including the establishment of her business and the marketing of the Snugli.
Early Sales Efforts
Late 1960s
Initially, Ann marketed the Snugli locally, selling it to friends, acquaintances, and at craft fairs. She relied on word-of-mouth and personal connections to build her customer base.
Establishment of the Snugli Company
1970s
As demand for the Snugli grew, Ann formally established a company to manufacture and distribute her invention. This marked a significant step in transforming her idea into a viable business.
Growth and Expansion
1980s
The Snugli company experienced significant growth throughout the 1980s. The product gained widespread recognition and became a popular choice for parents seeking a convenient and comfortable way to carry their babies.
Acquisition of Snugli Company
Late 1980s
Recognizing the potential of the Snugli brand, a larger company acquired Ann Moore's business. This allowed for wider distribution and marketing of the product.
