While there is no patent directly under Annie Malone's name, historical accounts and business literature suggest that one of the initial drivers for Malone's company was the development and popularization of a hair straightening formula designed for African American hair.

Historical accounts and business literature suggest that one of the initial drivers for Malone's company was the development and popularization of a hair growth formula designed for African American hair.

The Poro system of hair care products combined with in-person consultation, training, and distribution created an integrated approach that revolutionized the industry. The innovative system of product distribution through agents was a novel concept in business.