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Apple Fifth Avenue
Apple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City, United States. It is in the luxury shopping district of Fifth Avenue between 59th and 60th Streets, and opposite Manhattan's Grand Army Plaza. The store is considered one of several Apple flagship locations, and the pre-eminent store for Apple in New York City.
The store is on and beneath a public plaza by the General Motors Building, built in 1968. Its exposed exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza. The plaza is partly lined with benches and trees. The substantive interior, below ground, features a reflective steel spiral staircase and elevator, wooden tables with Apple products, and rooms and areas for specific Apple products.
Apple Fifth Avenue was first constructed in 2006 and designed by Bohlin Cywinski Jackson. It was renovated in 2011 to simplify the façade. From 2017 to 2019, the store was rebuilt with about double the retail space to a more modern design by Foster + Partners.
Apple Fifth Avenue is on Fifth Avenue between 58th and 59th Streets, across from the Plaza Hotel. The store is located on and beneath a public plaza built for the General Motors Building, built in 1968. The site is adjacent to the southeast corner of Central Park, opposite Manhattan's Grand Army Plaza.
The current design is a collaboration between Foster + Partners and Apple's chief design officer Jony Ive, while the original structure was designed by Bohlin Cywinski Jackson, led by Peter Bohlin. Foster + Partners also designed Apple's Miami, Chicago, Macau, and Tokyo stores, while Bohlin Cywinski Jackson was responsible for the designs of many Apple stores, including an earlier store in the SoHo neighborhood.
The store has a glass cube as its entranceway, measuring 32 ft (9.8 m) on each side, and with a suspended Apple logo inside. The entranceway originally featured a glass spiral staircase wrapped around a cylindrical glass elevator. At the time, architectural glass was rapidly becoming stronger, and so multi-ply glass was used for nearly the entire structure, with only small stainless steel bolts tying the glass panels together.
The cube was designed to motivate people to enter the store, creating a "ceremony of descent", a grand entrance to ennoble visitors rather than put people off entering the basement store. The glass cube was inspired by and likened to the Louvre Pyramid in a 2005 New York Times article; the skyscraper's owner had solicited ideas from the pyramid's architect, I. M. Pei. The glass cube features 15 large panels of glass, unchanged during the 2017–19 renovation. A 2011 renovation streamlined the design from the original 90 panels that made up the structure, and made the glass panels fit together seamlessly.
The cube entrance has no signage save for a large illuminated Apple logo, a feature typical of Apple Stores, and recalling Tiffany & Co.'s fifth flagship building, which only displayed its iconic Atlas statue to signify the store's presence.
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Apple Fifth Avenue
Apple Fifth Avenue is an Apple Store, a retail location of Apple Inc., in Midtown Manhattan, New York City, United States. It is in the luxury shopping district of Fifth Avenue between 59th and 60th Streets, and opposite Manhattan's Grand Army Plaza. The store is considered one of several Apple flagship locations, and the pre-eminent store for Apple in New York City.
The store is on and beneath a public plaza by the General Motors Building, built in 1968. Its exposed exterior is a transparent 32 ft (9.8 m) cube in the middle of the plaza. The plaza is partly lined with benches and trees. The substantive interior, below ground, features a reflective steel spiral staircase and elevator, wooden tables with Apple products, and rooms and areas for specific Apple products.
Apple Fifth Avenue was first constructed in 2006 and designed by Bohlin Cywinski Jackson. It was renovated in 2011 to simplify the façade. From 2017 to 2019, the store was rebuilt with about double the retail space to a more modern design by Foster + Partners.
Apple Fifth Avenue is on Fifth Avenue between 58th and 59th Streets, across from the Plaza Hotel. The store is located on and beneath a public plaza built for the General Motors Building, built in 1968. The site is adjacent to the southeast corner of Central Park, opposite Manhattan's Grand Army Plaza.
The current design is a collaboration between Foster + Partners and Apple's chief design officer Jony Ive, while the original structure was designed by Bohlin Cywinski Jackson, led by Peter Bohlin. Foster + Partners also designed Apple's Miami, Chicago, Macau, and Tokyo stores, while Bohlin Cywinski Jackson was responsible for the designs of many Apple stores, including an earlier store in the SoHo neighborhood.
The store has a glass cube as its entranceway, measuring 32 ft (9.8 m) on each side, and with a suspended Apple logo inside. The entranceway originally featured a glass spiral staircase wrapped around a cylindrical glass elevator. At the time, architectural glass was rapidly becoming stronger, and so multi-ply glass was used for nearly the entire structure, with only small stainless steel bolts tying the glass panels together.
The cube was designed to motivate people to enter the store, creating a "ceremony of descent", a grand entrance to ennoble visitors rather than put people off entering the basement store. The glass cube was inspired by and likened to the Louvre Pyramid in a 2005 New York Times article; the skyscraper's owner had solicited ideas from the pyramid's architect, I. M. Pei. The glass cube features 15 large panels of glass, unchanged during the 2017–19 renovation. A 2011 renovation streamlined the design from the original 90 panels that made up the structure, and made the glass panels fit together seamlessly.
The cube entrance has no signage save for a large illuminated Apple logo, a feature typical of Apple Stores, and recalling Tiffany & Co.'s fifth flagship building, which only displayed its iconic Atlas statue to signify the store's presence.