Tiffany & Co. flagship store
Tiffany & Co. flagship store
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Tiffany & Co. flagship store

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Tiffany & Co. flagship store

The Tiffany & Co. flagship store (also known as The Landmark) is a ten-story retail building in Midtown Manhattan, New York City, within the luxury shopping district on Fifth Avenue between 49th and 60th Streets. The building, at 727 Fifth Avenue, has served as Tiffany & Co.'s sixth flagship store since its completion in 1940. It was designed by New York City architects Cross & Cross in a "conservative modern" style.

The building's facade is made of granite and limestone. Its five storefront displays, which are changed about eight times a year, have had various designers, including Gene Moore (who designed displays for over 40 years). A 9-foot (2.7 m) statue of the mythological figure Atlas is situated on the second story of the building's west facade, facing Fifth Avenue. The building's first-floor main salesroom, covering 8,400 sq ft (780 m2) with a ceiling 24 ft (7.3 m) tall, has no supporting columns in its superstructure. The upper floors were built with public and private showrooms.

Prior to the building's construction, Tiffany & Co. had its flagship at 401 Fifth Avenue, twenty blocks south. The new site was leased from First National City Bank in May 1939 and the store opened on October 21, 1940; Tiffany's bought the underlying land in 1963. The building was notably featured in the 1961 film Breakfast at Tiffany's. The store, originally seven stories tall, was expanded in 1980 with a three-story rooftop addition designed by Peter Claman. Tiffany's sold the building in 1984, continuing to lease the structure, and reacquired it fifteen years later. The store was renovated during the early 2000s. As part of another renovation, including a replacement rooftop structure, the store was temporarily closed from 2020 to 2023.

The Tiffany & Co. flagship store is at 727 Fifth Avenue in the Midtown Manhattan neighborhood of New York City. The rectangular land lot is at the southeastern corner of Fifth Avenue to the west and 57th Street to the north. The lot covers approximately 11,000 square feet (1,000 m2), with a frontage of 85.5 feet (26 m) on Fifth Avenue and 125 feet (38 m) on 57th Street. The building is on the same city block as Trump Tower to the south and 590 Madison Avenue to the east. Other nearby buildings include 3 East 57th Street and 745 Fifth Avenue to the north, the Bergdorf Goodman Building and Solow Building to the northwest, the Crown Building to the west, 712 Fifth Avenue to the southwest, Corning Glass Building to the south, and 550 Madison Avenue to the southeast.

In the early 20th century, the section of Fifth Avenue south of 59th Street was becoming a commercial area. By the 1920s, the intersection of Fifth Avenue and 57th Street contained commercial buildings, including the Heckscher (now Crown) Building and a branch of the New York Trust Company, which were interspersed with 19th-century mansions, music shops, and art dealerships. The site of the current Tiffany's flagship had been occupied by Collis P. Huntington's mansion until 1926.

The original building is a seven-story structure designed by New York City architects Cross & Cross in a "conservative modern" style and completed in 1940. The main contractor for the work was Turner Construction. Architectural historian Paul Goldberger cites it as an important retail building in New York City, and an important example of the transition from classicism to modernism in architecture. Upon the building's completion, a critic for Architectural Forum magazine characterized it as a monumental structure with an "orthodox" exterior and a utilitarian interior.

A three-story addition was built in 1980 to designs by Peter Claman. A 2020s renovation replaced the 1980 addition with a similarly-sized structure. As of 2023, the building encompasses 110,000 square feet (10,000 m2) of retail space. The store has been featured in multiple works of film and literature, such as Truman Capote's novella Breakfast at Tiffany's (1958) and the films Breakfast at Tiffany's (1961) and Sweet Home Alabama (2002).

The original structure's facade has a pink-granite base with limestone on its upper stories. The main entrance, on the western facade, has a rectangular limestone frame with a wheat-leaf pattern. The windows in the vertical bays are separated horizontally by marble spandrels between each floor. The window frames are made of stainless steel and are bounded by pieces of Alpine marble, which hold the facade's shatterproof glass windows in place. The top of the original building has a scalloped parapet. The use of limestone in the facade was intended to evoke older store buildings, but Cross & Cross used a more modernistic Art Deco style because, according to the author Peter Pennoyer, it "better expressed the modern age".

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