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Apple Jacks
Apple Jacks is an American brand of breakfast cereal that is produced by both successors to the original Kellogg's—WK Kellogg Co in the United States, Canadian, and Caribbean markets and Kellanova in the rest of the world. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.
Originally, the Apple Jacks were only orange and O-shaped, until 1998 when the green O-shapes were added to the cereals. In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples.
In 2001, Apple Jacks was brought to Canada in a Limited Edition box.
Apple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi, alongside Kellogg's Australia's Apple Jacks LCMs, a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles.
The first Apple Jacks mascot in the 1960s was "Apple Jack", a figure made from cutting a mouth onto an apple and applying a hat and pieces of cereal for eyes.[citation needed]
Television advertisements featuring Apple Jack had the tagline “A bowl a day keeps the bullies away!”, but was later altered to “A bowl a day gives you energy to play!”.[citation needed]
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.[citation needed]
Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The commercials featured the children singing and tumbling around all day. Their reign lasted for 21 years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in 1992.[citation needed]
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Apple Jacks
Apple Jacks is an American brand of breakfast cereal that is produced by both successors to the original Kellogg's—WK Kellogg Co in the United States, Canadian, and Caribbean markets and Kellanova in the rest of the world. It was introduced to the U.S. as "Apple O's" in 1965 after being invented by college intern William Thilly. In 1971 the name "Apple Jacks" was put into action by advertisers. The product is described by Kellogg's as a "crunchy, sweetened multi-grain cereal with apple and cinnamon." Apple Jacks is one of the top four cereal brands marketed within stores and is most heavily marketed on Kellogg's internet platform.
Originally, the Apple Jacks were only orange and O-shaped, until 1998 when the green O-shapes were added to the cereals. In a marketing promotion in December 2003, the green pieces changed their shape to X's for a few months. More recently, Apple Jacks has introduced New Apple Jacks "Crashers" – a unique cereal piece that replicates a mid-2007 advertising campaign when mascots Apple and CinnaMon were accidentally fused together. The latest (limited) edition, in 2010, are Apple Clones, with red pieces shaped like apples.
In 2001, Apple Jacks was brought to Canada in a Limited Edition box.
Apple Jacks were later released in Australia and can be found at Woolworths Supermarkets and Aldi, alongside Kellogg's Australia's Apple Jacks LCMs, a puffed rice snack bar with marshmallow flavour and Apple Jacks flavoured sprinkles.
The first Apple Jacks mascot in the 1960s was "Apple Jack", a figure made from cutting a mouth onto an apple and applying a hat and pieces of cereal for eyes.[citation needed]
Television advertisements featuring Apple Jack had the tagline “A bowl a day keeps the bullies away!”, but was later altered to “A bowl a day gives you energy to play!”.[citation needed]
In the late 1960s the box depicted an "Apple Car" with pieces of cereal for wheels.[citation needed]
Around 1971, the official mascots became "The Apple Jacks Kids", a simplistically drawn animated boy and girl. The commercials featured the children singing and tumbling around all day. Their reign lasted for 21 years, making them the most well-known Apple Jacks mascots and most universally associated with the cereal in the public's memory. During this time, the Apple Jacks jingle became an integral part of the ad campaign: "A is for apple, J is for Jacks, Cinnamon-toasty Apple Jacks!" This campaign was retired in 1992.[citation needed]