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Art Deco

Art Deco, short for the French Arts décoratifs (lit.'Decorative Arts'), is a style of visual arts, architecture, and product design that first appeared in Paris in the 1910s just before World War I and flourished internationally during the 1920s to early 1930s, through styling and design of the exterior and interior of anything from large structures to small objects, including clothing, fashion, and jewelry. Art Deco has influenced buildings from skyscrapers to cinemas, bridges, ocean liners, trains, cars, trucks, buses, furniture, and everyday objects, including radios and vacuum cleaners.

The name Art Deco came into use after the 1925 Exposition internationale des arts décoratifs et industriels modernes (International Exhibition of Modern Decorative and Industrial Arts) held in Paris. It has its origin in the bold geometric forms of the Vienna Secession and Cubism. From the outset, Art Deco was influenced by the bright colors of Fauvism and the Ballets Russes, and the exoticized styles of art from China, Japan, India, Persia, ancient Egypt, and the Maya. In its time, Art Deco was tagged with other names such as style moderne, Moderne, modernistic, or style contemporain, and it was not recognized as a distinct and homogeneous style.

During its heyday, Art Deco represented luxury, glamour, exuberance, and faith in social and technological progress. The movement featured rare and expensive materials such as ebony and ivory, and exquisite craftsmanship. It also introduced new materials such as chrome plating, stainless steel, and plastic. In New York, the Empire State Building, Chrysler Building, and other buildings from the 1920s and 1930s are monuments to the style. The largest concentration of Art Deco architecture in the world is in Miami Beach, Florida.

Art Deco became more subdued during the Great Depression. A sleeker form of the style appeared in the 1930s called Streamline Moderne, featuring curving forms and smooth, polished surfaces. Art Deco was an international style but, after the outbreak of World War II, it lost its dominance to the functional and unadorned styles of modern architecture and the International Style.

Art Deco took its name, short for Arts Décoratifs, from the International Exhibition of Modern Decorative and Industrial Arts held in Paris in 1925, though the diverse styles that characterised it had already appeared in Paris and Brussels before World War I.

Arts décoratifs was first used in France in 1858 in the Bulletin de la Société française de photographie. In 1868, the Le Figaro newspaper used the term objets d'art décoratifs for objects for stage scenery created for the Théâtre de l'Opéra. In 1875, furniture designers, textile, jewellers, glass-workers, and other craftsmen were officially given the status of artists by the French government. In response, the École royale gratuite de dessin (Royal Free School of Design), founded in 1766 under King Louis XVI to train artists and artisans in crafts relating to the fine arts, was renamed the École nationale des arts décoratifs (National School of Decorative Arts). It took its present name, ENSAD (École nationale supérieure des arts décoratifs), in 1920.

The actual term Art déco did not appear in print until 1966, in the title of the first modern exhibition on the subject, held by the Museum of Decorative Arts in Paris, Les Années 25 : Art déco, Bauhaus, Stijl, Esprit nouveau, which covered a variety of major styles in the 1920s and 1930s. The term was then used in a 1966 newspaper article by Hillary Gelson in The Times (London, 12 November), describing the different styles at the exhibit.

Art Deco gained currency as a broadly applied stylistic label in 1968 when historian Bevis Hillier published the first major academic book on it, Art Deco of the 20s and 30s. He noted that the term was already being used by art dealers, and cites The Times (2 November 1966) and an essay named Les Arts Déco in Elle magazine (November 1967) as examples. In 1971, he organized an exhibition at the Minneapolis Institute of Arts, which he details in his book The World of Art Deco.

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influential visual arts design style which first appeared in France during the 1920s
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