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Audax Groep
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Audax Groep
Audax Groep is a Dutch print media and retail company, active also in Belgium. The publishing arm publishes magazines. It also produces and prints books, calendars, and flyers for other companies and builds websites. The Audax headquarters are located in Rijen.
Audax began in 1947 as Uitgeverij De Vrijbuiter (De Vrijbuiter Publishing), founded by Tilburg-native Hubert J.W. de Leeuw. A few years later, his son Jacques also joined the company. In 1958, the Vrijbuiter Groep was founded.
In 1988, the Vrijbuiter Group, based in Gilze, acquired BV Verenigde Lektuurbedrijven (VLB) in Amsterdam, resulting in the formation of the Audax Groep. VLB had acquired AKO in 1969. The headquarters of Audax and distribution activities (operating under the name Betapress) were centralized in Gilze, along the A58 motorway near the Tilburg-Reeshof exit. From a distance, the complex was easily recognizable due to its tall office building, completed in 1989. In 1988, Van Ditmar Boeken was merged into Audax.
On 10 December 2009, Jacques de Leeuw received the Mercur d'Or for consumer magazines at the Magazine Gala in Aalsmeer. The award was an oeuvre prize, recognizing De Leeuw's contributions to the publishing industry.
Jacques de Leeuw led the company until 2017 when he was replaced by his son, Hubert J.W.M. de Leeuw. In 2018, Audax sold magazine publisher Cascade to DPG Media, parting from magazines Primo, Eos, Bahamontes, Motoren & Toerisme and For Girls Only. But for Primo, DPG sold these magazines again. In November 2020, Audax Publishing published 11 magazines. Its most notables titles were HP/De Tijd, Weekend, Party, and Mijn Geheim. Most titles were acquired from the Finnish Sanoma concern. In 2019 Hubert de Leeuw was replaced by Casper de Nooijer.
Since 2020, Audax Groep had been losing money. In 2020, Hubert de Leeuw took the lead again. In May 2021 Audax published an intention to sell off the Marskramer, Novy and Prima stores it had acquired in 2019. In August 2021, these were acquired by the toy chain Otto Simon. On 1 April 2022, HP/De Tijd left the Audax Groep after 31 years. Since then, HP/De Tijd is published by a newly established nonprifit, Het Vrije Woord. On 1 January 2023, Hans Willem Cortenraad replaced Hubert de Leeuw as CEO, who stayed on as chairman. By 2025, Audax was down to 6 magazines.
In 2026, the De Leeuw family sold the company to the Lector Capital group from Den Bosch.
Bruna is a Dutch bookseller. In addition to books it sells newspapers, magazines, stationery, computer software, and cards. Bruna was founded in 1868 as a bookselling and publishing firm. The company was led by Henk Bruna from 1935 to 1982. ֿIts head office was in Houten until spring 2019, when as a cost-cutting measure it relocated to Amsterdam.
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Audax Groep
Audax Groep is a Dutch print media and retail company, active also in Belgium. The publishing arm publishes magazines. It also produces and prints books, calendars, and flyers for other companies and builds websites. The Audax headquarters are located in Rijen.
Audax began in 1947 as Uitgeverij De Vrijbuiter (De Vrijbuiter Publishing), founded by Tilburg-native Hubert J.W. de Leeuw. A few years later, his son Jacques also joined the company. In 1958, the Vrijbuiter Groep was founded.
In 1988, the Vrijbuiter Group, based in Gilze, acquired BV Verenigde Lektuurbedrijven (VLB) in Amsterdam, resulting in the formation of the Audax Groep. VLB had acquired AKO in 1969. The headquarters of Audax and distribution activities (operating under the name Betapress) were centralized in Gilze, along the A58 motorway near the Tilburg-Reeshof exit. From a distance, the complex was easily recognizable due to its tall office building, completed in 1989. In 1988, Van Ditmar Boeken was merged into Audax.
On 10 December 2009, Jacques de Leeuw received the Mercur d'Or for consumer magazines at the Magazine Gala in Aalsmeer. The award was an oeuvre prize, recognizing De Leeuw's contributions to the publishing industry.
Jacques de Leeuw led the company until 2017 when he was replaced by his son, Hubert J.W.M. de Leeuw. In 2018, Audax sold magazine publisher Cascade to DPG Media, parting from magazines Primo, Eos, Bahamontes, Motoren & Toerisme and For Girls Only. But for Primo, DPG sold these magazines again. In November 2020, Audax Publishing published 11 magazines. Its most notables titles were HP/De Tijd, Weekend, Party, and Mijn Geheim. Most titles were acquired from the Finnish Sanoma concern. In 2019 Hubert de Leeuw was replaced by Casper de Nooijer.
Since 2020, Audax Groep had been losing money. In 2020, Hubert de Leeuw took the lead again. In May 2021 Audax published an intention to sell off the Marskramer, Novy and Prima stores it had acquired in 2019. In August 2021, these were acquired by the toy chain Otto Simon. On 1 April 2022, HP/De Tijd left the Audax Groep after 31 years. Since then, HP/De Tijd is published by a newly established nonprifit, Het Vrije Woord. On 1 January 2023, Hans Willem Cortenraad replaced Hubert de Leeuw as CEO, who stayed on as chairman. By 2025, Audax was down to 6 magazines.
In 2026, the De Leeuw family sold the company to the Lector Capital group from Den Bosch.
Bruna is a Dutch bookseller. In addition to books it sells newspapers, magazines, stationery, computer software, and cards. Bruna was founded in 1868 as a bookselling and publishing firm. The company was led by Henk Bruna from 1935 to 1982. ֿIts head office was in Houten until spring 2019, when as a cost-cutting measure it relocated to Amsterdam.
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